More Patients Receive Diovan As A First- Or Second-Line Therapy Compared With Cozaar...(ients starting Novartis' Exforge which c...),Health

Date:5/11/2009

ients starting Novartis' Exforge, which combines Diovan with amlodipine in a fixed-dose combination, previously received Diovan or the Diovan/diuretic fixed-dose combination Diovan HCT. A further 18.5 percent of patients moving to Exforge had been prescribed a calcium channel inhibitor in the previous line, indicating that fixed-dose combinations are keenly dependent on the penetration of their single-agent components as an access point.

"The unique data in the Treatment Algorithms in Hypertension report allows brand managers to accurately quantify the percentage of patients moving from first line to second line, the length of time patients are on a therapy before switching and the number of patients dropping therapy versus adding on," said Dr. Borde. "Each of these metrics is critical to building an accurate model of how patients move between therapies and is key in better estimating the potential pool of consumers."

About Treatment Algorithm Insight Series

Decision Resources combines in-depth primary research with the most extensive claims-based longitudinal patient-level data from IMS Lifelink: Health Plans Claims database to provide exceptional insight into physicians' prescribing trends and the factors that drive therapy product choice, from diagnosis through multiple courses of treatment, for a specific disease.

About Decision Resources

Decision Resources (www.DecisionResources.com) is a world leader in market research publications, advisory services and consulting designed to help clients shape strategy, allocate resources and master their chosen markets. Decision Resources is a Decision Resources, Inc. company.

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights
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