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More Older Americans Seeking Online Resources to Plan for Their Future
Date:9/12/2008

Atria Senior Living Group Provides New Web-Based Educational Tool

LOUISVILLE, Ky., Sept. 12 /PRNewswire/ -- Older Americans and their adult children now have a new online resource available when considering senior living options. Coinciding with National Assisted Living Week (September 7-13), Atria Senior Living Group, a leading provider of assisted living, has launched a new website to provide important information to the growing aging population about assisted living.

According to the U.S. Census Bureau, the number of Americans age 65 years and older is expected to double by the year 2050. In addition, the Center for Studying Health System Change reports that older Americans seeking health care information from the Internet more than doubled between 2001 and 2007.

"We realize that a significant information gap exists for older people and their families regarding options between staying at home and moving into a nursing home. Assisted living can bridge that gap," said Staci Woods, Vice President of Marketing and Public Relations at Atria. "We know there are wonderful living opportunities along the way that can help older people thrive. With this in mind, we built a website that would serve as a resource for people facing these choices. We want to give people the tools to make informed, proactive decisions about their future."

National Assisted Living Week is a time to recognize the role assisted living communities play in the lives of seniors. Assisted living is ideal for active seniors who need extra help with daily tasks. Atria's new website offers several features to support seniors and their families in making a decision to transition to assisted living, including:

-- Tips on how to start the difficult conversation about senior living

-- Stories of people who live and work at senior living communities

nationwide

-- An easy-to-follow expense comparison calculator to help compare the


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SOURCE Atria Senior Living Group
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