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More Men Moving Into Senior Residences
Date:8/8/2008

Men Living in Senior Housing Growing; Adoption of Healthy Lifestyle

Benefits

NASHVILLE, Tenn., Aug. 8 /PRNewswire/ -. In the face of conventional wisdom, which has long proven true, women live longer than men. Men, however, are making a comeback of sorts as more men than ever are moving into senior living residences nationwide. Historically female-dominated, senior living communities are welcoming more men for a variety of reasons, including the fact that men are now living longer, too.

"We do have an upward trend in male move-ins, year to year," said Glenn Sheriff, senior director of marketing analytics for Brookdale Senior Living, one of the nation's leading senior living operators serving 52,000 residents in 35 states. "The most significant numbers, however, are noted when looking at the overall trend from 2004 until now."

Senior living communities offer a variety of lifestyles and activity levels by providing independent living, assisted living, and Alzheimer's and dementia care options, along with rehabilitation and skilled nursing centers. These varied lifestyles and care options are sometimes offered all on the same campus in continuing care retirement centers (CCRC).

Particularly noteworthy for male move-ins is their growing presence in independent living communities. From 2004 until now, Brookdale has seen a growth rate among male move-ins of about 7.5 percent. For example, Seasons at Glenview Place, a Brookdale Senior Living community in Northbrook, Ill. has experienced a 75 percent increase in the number of men moving in to independent living apartments at the community from 2004-2007.

"We have quite a few couples here, and our Men's Club has become noticeably more popular in the last few years. In fact, our male population participates in many of our activity and outing options," said Janet Franz, executive director of Seasons at Glenview. "We gain most of our residents through
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SOURCE Brookdale Senior Living
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