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More Big Names Line Up To Support Global Hearing Loss Awareness Initiative
Date:7/6/2010

Singer/songwriter Corinne Bailey Rae has joined Oscar-winning actor Ben Kingsley and acclaimed actress Tilda Swinton as the latest famous faces to lend their support to Hear the World, the global initiative launched by hearing aid manufacturer Phonak to raise awareness about the importance of hearing and the consequences of hearing loss.

(PRWEB) July 6, 2010 -- Singer/songwriter Corinne Bailey Rae has joined Oscar-winning actor Ben Kingsley and acclaimed actress Tilda Swinton as the latest famous faces to lend their support to Hear the World, the global initiative launched by hearing aid manufacturer Phonak to raise awareness about the importance of hearing and the consequences of hearing loss.

The three new supporters will join a host of other celebrity ambassadors including Jude Law, Elle Macpherson, Annie Lennox, Sting and Peter Gabriel. Each supporter has been photographed by musician and photographer Bryan Adams holding the Hear the World pose - with one hand cupped behind their ear to convey conscious hearing.

More than 800 million people worldwide, or 16 percent of the world's population, have hearing loss, with experts predicting that number to increase to 1.1 billion by 2015. In the U.S. alone, an estimated 31 million people have hearing loss and according to the Better Hearing Institute (BHI) more than 6 million are between the ages of 18 and 44. While often undetected or neglected, hearing loss can become a social and emotional barrier for the individuals suffering from it or the families of those it affects.

"Being able to hear and communicate is an invaluable gift,” said Corinne Bailey Rae. “Being a musician, hearing is of paramount importance and to lose that gift would be very hard for me."

Hear the World, launched in 2006 by leading hearing systems manufacturer Phonak, aims to call attention to the importance of taking care of your hearing, preventing hearing loss in later life, as well as the social and emotional impact of hearing loss and the solutions available for those who suffer. In the context of Hear the World, Phonak has established the non-profit Hear the World Foundation to improve the quality of life of people with hearing loss through financial and technical assistance. The foundation is committed to the prevention of hearing loss as well as the support of people with hearing loss and their families.

For more information about Hear the World, the celebrity ambassadors and advice about protecting your hearing visit www.hear-the-world.com.

About Hear the World
Hear the World is a global initiative by leading hearing system manufacturer Phonak created to raise awareness about the importance of hearing. The initiative calls attention to the social and emotional impact of hearing loss and addresses prevention of and solutions to a problem that affects more than 16% of the world’s population. Bryan Adams, Annie Lennox, Lenny Kravitz, Plácido Domingo and other renowned personalities support the Hear the World initiative as ambassadors. In the context of the Hear the World initiative, Phonak has established the non-profit Hear the World Foundation to improve the quality of life of people with hearing loss through financial and technical assistance. The foundation is committed to the prevention of hearing loss as well as the support of people with hearing loss and their families. Become a fan of the initiative on Facebook at www.Facebook.com/CanYouHearTheWorld or follow the Twitter channel at www.Twitter.com/Hear_The_World.

About Phonak
Headquartered near Zurich, Switzerland, Phonak, a member of Sonova Group, has developed, produced and globally distributed state-of-the-art hearing systems and wireless devices for more than 50 years. The combination of expertise in hear-ing technology, mastery in acoustics and strong cooperation with hearing healthcare professionals allows Phonak to significantly improve people’s hearing ability and speech understanding and therefore their quality of life.

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Read the full story at http://www.prweb.com/releases/2010/07/prweb4227934.htm.


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