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More Americans Aware of Digital Health Options; Use of Health IT Increases
Date:6/12/2008

Data were collected via telephone among a nationally representative sample of 1,000 American adults, 18 years of age and older, using a random digit dialing (RDD) methodology between May 8-11, 2008. The overall margin of error for this survey is +/- 3.1 percent at the 95 percent confidence interval.

About Kaiser Permanente

Kaiser Permanente is America's leading integrated health plan. Founded in 1945, it is a not-for-profit, group practice program headquartered in Oakland, Calif. Kaiser Permanente serves 8.7 million members in nine states and the District of Columbia. Today it encompasses the not-for-profit Kaiser Foundation Health Plan, Inc., Kaiser Foundation Hospitals and their subsidiaries, and the for-profit Permanente Medical Groups. Nationwide, Kaiser Permanente includes approximately 159,000 technical, administrative and clerical employees and caregivers, and 13,000 physicians representing all specialties. For more Kaiser Permanente news, visit the KP News Center at: http://xnet.kp.org/newscenter.

About StrategyOne

StrategyOne is a full-service, strategic consulting firm that employs opinion research and advanced media analysis tools to craft evidence based communications strategies for its clients. With offices in Washington, D.C., New York, Chicago, Atlanta, London and Paris, StrategyOne offers its clients service on a global scale and with a global perspective. We have conducted custom research across the globe among myriad target audiences ranging from CEOs to the unbanked, CIOs to toy buyers, Baby Boomers to GenY movie pirates, delivery room nurses to cardiologists, retired military officers to leaders at environmental NGOs, Kenyan opinion leaders to American site selectors, port authority directors to auto enthusiasts, and Ohio voters to Washington opinion elites.


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