More Americans Aware of Digital Health Options; Use of Health IT... ( Clear Need for Continued Industry ...)

More Americans Aware of Digital Health Options; Use of Health IT Increases

Date:6/12/2008

Clear Need for Continued Industry Commitment to Health IT Privacy and

Education

WASHINGTON, June 12 /PRNewswire/ -- As consumer options for online health management expand, there is a need for concise and understandable information to demonstrate how these complex technologies contribute to better health and added convenience. Wide-spread adoption requires that all Americans must feel secure in the use of these empowering services for their health care. To accomplish this, there is a growing need for strong and uniform standards for protecting personal health information regardless of where the data is stored. Kaiser Permanente believes that IT is a critical driver in reforming our nation's health care system and is a recognized leader in health technologies.

Kaiser Permanente, through independent market research company StrategyOne, conducted a nationwide survey between May 8-11, 2008 to gauge Americans awareness and perceptions of electronic health records. Key findings indicate that Americans are using some of the basic online tools for health information.

-- 65 percent of respondents have gone online to learn about a medical

condition, and 38 percent have used their insurance company's online

tools to learn more about their care, up from 29 percent in 2007.

-- The research also revealed that Americans continue to have concerns

about privacy and thus require assurances from all parties that store

personal data that information is secure.

-- 47 percent had a preference for doctors who use EHRs and 61 percent

had a preference for insurance companies who employed EHRs.

-- 51 percent agreed that health IT should be a top priority for the next

president to ensure that all Americans have access to their own

personal medical records electronically. Kaiser Permanente is leading

the way to make this vis
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