Navigation Links
Mood-Enhancing and Heart Health Foods Emerging as Incidence of Heart Diseases Rises
Date:1/15/2009

LITTLE FALLS, N.J., Jan. 15 /PRNewswire/ -- As today's aging population spends increasing amounts on prevention rather than cures, the market for mood-enhancing foods will continue to experience healthy growth rates, according to the latest research from worldwide consulting and research firm Kline & Company (http://www.klinegroup.com).

While the functional foods industry has so far focused mainly on physical benefits and health claims, mood, emotional, and cognitive health claims are emerging to form an important new market segment, according to Kline's FlashPoint report titled Mood-Enhancing Foods and Beverages: The "Fun" in Functional Foods (http://www.klinegroup.com/reports/f0802.asp).

Where functional foods and beverages are broadly defined as fortified and enhanced products that offer additional health benefits beyond nutrition, "mood foods" are products that claim to uplift mood, boost mental health, or improve cognitive functions by stimulating brain chemicals known as neurotransmitters.

Kline's FlashPoint report focuses specifically on opportunities and challenges in the mood foods market segment, while another report due to be published later this year, titled Global Functional Foods and Beverages 2009: Heart Health Market Analysis and Opportunities (http://www.klinegroup.com/reports/y670.asp), examines the broader market in terms of heart health.

"Increased consumer demand, the rising incidence of heart disease, a need for cost-effective treatment options, and aging populations worldwide are expected to drive the global markets for functional foods over the next five years," says Laura Mahecha, healthcare industry manager at Kline.

Mood foods compete directly with a number of dietary supplements that make claims of stress and anxiety reduction and mood enhancement. However, the supplements market contains a plethora of products with unsubstantiated claims and dubious ingredients. Mood foods that are able to furnish scientifically-based, proven claims of efficacy are more likely to realize commercial success.

Mood-Enhancing Foods and Beverages: The "Fun" in Functional Foods (http://www.klinegroup.com/reports/f0802.asp) analyses opportunities, challenges, and key factors for success; examines types of mood-enhancing foods and beverages and their ingredients; and explores innovation in this high-growth segment.

Global Functional Foods and Beverages 2009: Heart Health Market Analysis and Opportunities (http://www.klinegroup.com/reports/y670.asp) will examine company- and brand-level sales, innovation and new product trends, regulatory impacts on claims, retail trends, and forecasts to 2013. The report will focus on products that contain heart health components, including EGCG, omega-3 fatty acids, fiber, plant sterols and stanols, polyphenols, reservatrol, and vitamin D.

About Kline

Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for nearly 50 years. For more information, visit www.KlineGroup.com.

    For more information, contact:
    Vera Sandarova
    Marketing Communications
    +420-222-316-282
    Vera.Sandarova@klinegroup.com


'/>"/>
SOURCE Kline & Company
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. HPS Files Patent for Mood-Enhancing Compound Naturally Found in Sea Coral
2. Drug for cluster headaches may cause heart problems
3. Use of certain lipid measures not more effective in predicting coronary heart disease
4. Restricting Blood Flow May Help Heart Bypass Patients
5. Urban Smog Tough on Young Adults Hearts
6. Stanford study highlights cost-effective method of lowering heart disease risks
7. Vitamin Es lack of heart benefit linked to dosage
8. Drug That Lowers Resting Heart Rate Being Tested
9. Heart Attack Boosts Diabetes Risk
10. Embryonic Stem Cells Repair Human Heart
11. U of M study: Early treatment can reverse heart damage
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/30/2021)... , ... March 29, 2021 , ... ... the 21st Century , A Virtual Workshop Presented by WCG FDAnews and Cerulean ... 4:30 pm EDT, https://wcg.swoogo.com/modern-sop-and-quality-systems , Are one’s SOPs written for the ...
(Date:3/30/2021)... ... March 29, 2021 , ... According to data released ... reproductive age (13-44) in need of publicly funded contraception live in counties impacted by ... Colorado’s 64 counties have lost some of their Title X resources. , The ...
(Date:3/30/2021)... ... March 29, 2021 , ... Health Literacy Innovations (HLI), a ... confusion due to low health literacy today announces a new partnership with the ... work with ACAP’s member Safety Net Health Plans, those that provide comprehensive health ...
(Date:3/30/2021)... ... ... Dr. Colin Campbell is proud to announce the 1 year anniversary in their new state ... internal medicine and is a primary care specialist who has been practicing for 23 years. ... keep South Jersey healthy one patient at a time. , “Over the past year, Dr. ...
(Date:3/30/2021)... ... March 30, 2021 , ... The COVID-19 ... and survivors; their families; and their caregivers. Crossroads4Hope is addressing the needs of ... emotional support system, MyGo2Support, which meets needs of people impacted by cancer, no ...
Breaking Medicine News(10 mins):
(Date:3/30/2021)... ... March 29, 2021 , ... The University of Texas Health Science Center ... San Antonio Multispecialty and Research Hospital, a destination center for research and treatment of ... In a nod to the COVID-19 pandemic, the ceremony was held virtually. , William ...
(Date:3/30/2021)... ... March 29, 2021 , ... Iora Health ... primary care, has partnered with Devoted Health , one of the fastest-growing ... across Maricopa County and provides seniors with the highest-quality care and experience possible, ...
(Date:3/30/2021)... CITY (PRWEB) , ... March 29, 2021 , ... ... has joined the Vaccine Credential Initiative (VCI), a group bringing together leading health ... record of vaccination status, based on open, interoperable standards. By joining the VCI ...
Breaking Medicine Technology: