Navigation Links
Mood-Enhancing and Heart Health Foods Emerging as Incidence of Heart Diseases Rises
Date:1/15/2009

LITTLE FALLS, N.J., Jan. 15 /PRNewswire/ -- As today's aging population spends increasing amounts on prevention rather than cures, the market for mood-enhancing foods will continue to experience healthy growth rates, according to the latest research from worldwide consulting and research firm Kline & Company (http://www.klinegroup.com).

While the functional foods industry has so far focused mainly on physical benefits and health claims, mood, emotional, and cognitive health claims are emerging to form an important new market segment, according to Kline's FlashPoint report titled Mood-Enhancing Foods and Beverages: The "Fun" in Functional Foods (http://www.klinegroup.com/reports/f0802.asp).

Where functional foods and beverages are broadly defined as fortified and enhanced products that offer additional health benefits beyond nutrition, "mood foods" are products that claim to uplift mood, boost mental health, or improve cognitive functions by stimulating brain chemicals known as neurotransmitters.

Kline's FlashPoint report focuses specifically on opportunities and challenges in the mood foods market segment, while another report due to be published later this year, titled Global Functional Foods and Beverages 2009: Heart Health Market Analysis and Opportunities (http://www.klinegroup.com/reports/y670.asp), examines the broader market in terms of heart health.

"Increased consumer demand, the rising incidence of heart disease, a need for cost-effective treatment options, and aging populations worldwide are expected to drive the global markets for functional foods over the next five years," says Laura Mahecha, healthcare industry manager at Kline.

Mood foods compete directly with a number of dietary supplements that make claims of stress and anxiety reduction and mood enhancement. However, the supplements market contains a plethora of products with unsubstantiated claims and dubious ingredients. Mood foods that are able to furnish scientifically-based, proven claims of efficacy are more likely to realize commercial success.

Mood-Enhancing Foods and Beverages: The "Fun" in Functional Foods (http://www.klinegroup.com/reports/f0802.asp) analyses opportunities, challenges, and key factors for success; examines types of mood-enhancing foods and beverages and their ingredients; and explores innovation in this high-growth segment.

Global Functional Foods and Beverages 2009: Heart Health Market Analysis and Opportunities (http://www.klinegroup.com/reports/y670.asp) will examine company- and brand-level sales, innovation and new product trends, regulatory impacts on claims, retail trends, and forecasts to 2013. The report will focus on products that contain heart health components, including EGCG, omega-3 fatty acids, fiber, plant sterols and stanols, polyphenols, reservatrol, and vitamin D.

About Kline

Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for nearly 50 years. For more information, visit www.KlineGroup.com.

    For more information, contact:
    Vera Sandarova
    Marketing Communications
    +420-222-316-282
    Vera.Sandarova@klinegroup.com


'/>"/>
SOURCE Kline & Company
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. HPS Files Patent for Mood-Enhancing Compound Naturally Found in Sea Coral
2. Drug for cluster headaches may cause heart problems
3. Use of certain lipid measures not more effective in predicting coronary heart disease
4. Restricting Blood Flow May Help Heart Bypass Patients
5. Urban Smog Tough on Young Adults Hearts
6. Stanford study highlights cost-effective method of lowering heart disease risks
7. Vitamin Es lack of heart benefit linked to dosage
8. Drug That Lowers Resting Heart Rate Being Tested
9. Heart Attack Boosts Diabetes Risk
10. Embryonic Stem Cells Repair Human Heart
11. U of M study: Early treatment can reverse heart damage
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/19/2017)... ... September 19, 2017 , ... Premiere Long Island dental office Gold ... named one of the best dentists in America under age 40 by Incisal Edge ... Every fall, the magazine features the best 40 dentists under the age of 40 ...
(Date:9/19/2017)... ... September 19, 2017 , ... Inc. magazine ... most prestigious ranking of the nation's fastest-growing private companies. The list represents a ... segment— its independent small and midsized businesses. Endo-Systems is a leading B2B distributor ...
(Date:9/18/2017)... ... , ... TransLuma is a set of dissolving transitions created for use within Final Cut ... luminance of a scene without the use of keyframes. Choose to bleed away ... , TransLuma allows editors to gradually dissolve away the light in a scene to reveal ...
(Date:9/18/2017)... ... September 18, 2017 , ... Cosmetic Town, an online plastic surgery and information ... editor of Cosmetic Tow, “Our forum section is an interactive, and popular, section of ... forum members thinking about having cosmetic surgery. The interaction and sharing among our ...
(Date:9/18/2017)... ... 2017 , ... In the age of digital media, limiting screen time among ... available and a convenient way to soothe fussy children. , According to a recent ... to sensory development toys completely. , The study, entitled “Is handheld screen time use ...
Breaking Medicine News(10 mins):
(Date:9/6/2017)... , Sept. 6, 2017   PDI , a leader ... will host an educational session focused on the role ... (CLABSI) prevention at the 2017 Annual Scientific Meeting of ... take place at the Phoenix ... from Sept. 16-19, will also feature PDI,s Prevantics® ...
(Date:9/5/2017)... Sept. 5, 2017  Getinge, a leading global ... vibrant charitable donation program -- "Color for the ... heart defect research by The Children,s Heart Foundation. ... general public are encouraged to download a coloring ... completed artwork to the gallery on the website. ...
(Date:9/1/2017)... 2017  Bayer will present the latest research from across ... Oncology (ESMO) 2017 Congress, September 8-12 in Madrid, ... and clinical data on Bayer,s marketed portfolio and late-stage compounds ... "We value the opportunity ... research at ESMO," said Carsten Brunn , Head of ...
Breaking Medicine Technology: