Navigation Links
Monroe Hospital: Laughter is Best Medicine for Unwelcome Publicity
Date:2/19/2009

BLOOMINGTON, Ind., Feb. 19 /PRNewswire/ -- An error in the most recent edition of the local AT&T phone book and the Yellow Book directed Monroe Hospital callers to an entirely different kind of service -- an adult entertainment hotline. And callers who expected to schedule their next appointment instead found they could get anything they wanted for "$3.99 a minute," according to the hotline.

Both an advertisement and a phone number listing in the white pages featured correct phone numbers. But the number listed in the Yellow Book, which publishers claim was pulled from a database, leads to very different results. A Google search for Monroe Hospital also features both the correct number and the hotline.

The mistake quickly hit local and some national news outlets, including msnbc.com and the Cartoons/Humor section of the New York Times' web site. In a Jan. 13 article in the Bloomington-based Herald-Times, Matthew French, Monroe Hospital's vice president of business development and marketing, said the hospital received numerous calls from local residents since the number was released.

"Some say they are surprised," he said. "Others say they want to know how in the world it happened. We'd like to know as well." And while the hospital investigated the source of the error, Monroe CEO Fred Price called on their advertising agency, Jackson Integrated, to seize the opportunity and publish a light-hearted, full-page apology ad in the Herald-Times, with the headline "Here for almost all your needs."

"While this mishap was out of our control, we do apologize for any offense or inconvenience anyone may have experienced as a result," the ad read. "And we want to remind everyone that we're in the business of providing patients with a choice for their emergency, primary and specialized healthcare needs." The ad concludes, "So when you want to hear the voice that's committed to delivering the highest level of healthcare in the area, please call us. And for the record, that number is 812-825-1111."

The apology ad has generated its own buzz over the past few weeks, inspiring additional press coverage. Images of the aforementioned ad are available from Jackson Integrated.

About Jackson Integrated

Jackson Integrated specializes in creative marketing and media ideas that are both memorable and measurable. Learn more at http://www.jacksonintegrated.com .

Media Contact: Jeff Costin, Vice President

                   317-791-9000 x3303 or 800-JACKSON
                   jcostin@jacksonintegrated.com


'/>"/>
SOURCE Monroe Hospital
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. NNN Healthcare/Office REIT Acquires 2750 Monroe Boulevard in Valley Forge, Pennsylvania
2. Mylan Appoints Michael J. Monroe Senior Vice President for Global Public Affairs
3. 2020 Commission Supports Modernization Plans at Three Monroe County Hospitals, With 140 Additional Beds
4. AUDIO from Medialink and Nationwide Childrens Hospital: Gymnastics a High Injury Risk for Girls
5. AUDIO from Medialink and Nationwide Childrens Hospital: Bunk Beds Posing Safety Danger to Kids and Adults
6. AUDIO from Medialink and Nationwide Childrens Hospital: Skyrocketing Kids Suicide Numbers Still High
7. Pelosi, Slaughter and Tubbs Jones Introduce Health Tracking Legislation
8. PRI: Pro-Life Leader Blames Feminist Groups for Slaughter of Girls
9. Senator Reid, Reps. Slaughter and DeGette Introduce the Prevention First Act
10. Global Belly Laugh Day, January 24, Celebrate the Great Gift of Laughter
11. Healthy Humor & Laughter are in the Cards at the 22nd Annual Association for Applied and Therapeutic Humor Conference
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/26/2017)... , ... May 26, 2017 , ... On May 24, ... which narrowly passed the U.S. House on May 4, would result in 23 million ... under continued implementation of the 2010 Patient Protection and Affordable Care Act (ACA). ...
(Date:5/26/2017)... ... May 26, 2017 , ... Rob Lowe acts as host and helps educate ... is on hiking in American. Viewers can reconnect with America as it explores some ... , Many consumers have looked for an inventive new place for a family vacation, ...
(Date:5/26/2017)... ... 26, 2017 , ... Centennial-based BluSky Restoration Contractors announced that ... Annual Clays for Kids fundraiser, to be held Friday, Sept. 22, at Kiowa ... part of BluSky’s partnership with The Adoption Exchange, BluSky will also share sponsorship ...
(Date:5/24/2017)... , ... May 24, 2017 , ... ... Medical Center CEO Mary Ellen, hospital employees, and town officials to celebrate the ... The facility was developed by Rendina as part of its ongoing relationship with ...
(Date:5/24/2017)... Diego, California (PRWEB) , ... May 24, 2017 ... ... care through innovative medical image management and interpretation, has received U.S. Food and ... , Nucleus.io is a web-based, scalable and secure cloud platform for medical ...
Breaking Medicine News(10 mins):
(Date:5/10/2017)... 2017 Radiology has become the number one ... also spiraled to the number one ranking as a ... ever before as the most complete and reliable method ... lower back pain an MRI may confirm a suspected ... resulting in entirely different treatment protocols.  In these circumstances, ...
(Date:5/9/2017)... 2017  Semler Scientific, Inc. (OTCQB: SMLR), an ... improve the clinical effectiveness and efficiency of healthcare ... quarter ended March 31, 2017. ... to identify when preventive care options are appropriate, ... heart attacks or strokes occur," said Doug ...
(Date:5/6/2017)... May 5, 2017  Hill-Rom Holdings, Inc. (NYSE: HRC), ... 100,000 square feet to its Welch Allyn campus. ... commitment to bring more than 100 new jobs to ... Allyn has maintained a significant presence for more than ... new positions, a large portion of which will be ...
Breaking Medicine Technology: