Navigation Links
Monroe Hospital: Laughter is Best Medicine for Unwelcome Publicity
Date:2/19/2009

BLOOMINGTON, Ind., Feb. 19 /PRNewswire/ -- An error in the most recent edition of the local AT&T phone book and the Yellow Book directed Monroe Hospital callers to an entirely different kind of service -- an adult entertainment hotline. And callers who expected to schedule their next appointment instead found they could get anything they wanted for "$3.99 a minute," according to the hotline.

Both an advertisement and a phone number listing in the white pages featured correct phone numbers. But the number listed in the Yellow Book, which publishers claim was pulled from a database, leads to very different results. A Google search for Monroe Hospital also features both the correct number and the hotline.

The mistake quickly hit local and some national news outlets, including msnbc.com and the Cartoons/Humor section of the New York Times' web site. In a Jan. 13 article in the Bloomington-based Herald-Times, Matthew French, Monroe Hospital's vice president of business development and marketing, said the hospital received numerous calls from local residents since the number was released.

"Some say they are surprised," he said. "Others say they want to know how in the world it happened. We'd like to know as well." And while the hospital investigated the source of the error, Monroe CEO Fred Price called on their advertising agency, Jackson Integrated, to seize the opportunity and publish a light-hearted, full-page apology ad in the Herald-Times, with the headline "Here for almost all your needs."

"While this mishap was out of our control, we do apologize for any offense or inconvenience anyone may have experienced as a result," the ad read. "And we want to remind everyone that we're in the business of providing patients with a choice for their emergency, primary and specialized healthcare needs." The ad concludes, "So when you want to hear the voice that's committed to
'/>"/>

SOURCE Monroe Hospital
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2

Related medicine news :

1. NNN Healthcare/Office REIT Acquires 2750 Monroe Boulevard in Valley Forge, Pennsylvania
2. Mylan Appoints Michael J. Monroe Senior Vice President for Global Public Affairs
3. 2020 Commission Supports Modernization Plans at Three Monroe County Hospitals, With 140 Additional Beds
4. AUDIO from Medialink and Nationwide Childrens Hospital: Gymnastics a High Injury Risk for Girls
5. AUDIO from Medialink and Nationwide Childrens Hospital: Bunk Beds Posing Safety Danger to Kids and Adults
6. AUDIO from Medialink and Nationwide Childrens Hospital: Skyrocketing Kids Suicide Numbers Still High
7. Pelosi, Slaughter and Tubbs Jones Introduce Health Tracking Legislation
8. PRI: Pro-Life Leader Blames Feminist Groups for Slaughter of Girls
9. Senator Reid, Reps. Slaughter and DeGette Introduce the Prevention First Act
10. Global Belly Laugh Day, January 24, Celebrate the Great Gift of Laughter
11. Healthy Humor & Laughter are in the Cards at the 22nd Annual Association for Applied and Therapeutic Humor Conference
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/14/2014)... EurekaMag.com has newly published results of ... contagious liver disease that ranges in severity from ... serious, lifelong illness that attacks the liver. An estimated ... Hepatitis C virus infection of which approximately 80% of ... category covers all studies on Hepatitis C , the ...
(Date:7/14/2014)... "Medical devices, tests, and treatments are critical ... is a star when it comes to innovations in ... working on amazing products and ideas that are our ... to Dale Kaye CEO of the Innovation Tri-Valley ... brilliant minds and businesses that are leading society into ...
(Date:7/14/2014)... WI (PRWEB) July 14, 2014 Doctor ... announced the launch of their new company website. The ... valuable free information on chiropractic marketing. It's also a ... that Inception has to offer. , When contacted at ... the newest version of our main website. Our site ...
(Date:7/14/2014)... Essex, CT (PRWEB) July 14, 2014 Summer ... means vacations, camping, days at the beach, swimming and other ... want everyone to be safe, happy and healthy all summer ... of a list of the three must-have custom imprinted products ... first summer essential is of course sunblock. Sunscreen ...
(Date:7/13/2014)... 2014 Save the Date for the 2014 ... Jacksonville, FL , BOXWOODS & BowTies “A Modern Twist on ... The Women’s Board of Wolfson Children’s Hospital will ... to continue their ongoing commitment to raising funds for the ... , What: The 2014 Art & Antiques Show is a ...
Breaking Medicine News(10 mins):Health News:EurekaMag.com Publishes 64,900 New Studies on Hepatitis C 2Health News:Believing in the Possible – Innovation Tri-Valley’s Sixth Innovation Forum Examines the Tri-Valley’s Wealth of Innovators 2Health News:Believing in the Possible – Innovation Tri-Valley’s Sixth Innovation Forum Examines the Tri-Valley’s Wealth of Innovators 3Health News:Believing in the Possible – Innovation Tri-Valley’s Sixth Innovation Forum Examines the Tri-Valley’s Wealth of Innovators 4Health News:Doctor Mike Hamilton From Inception Chiropractic Websites Announces the Launch of Their New Website 2Health News:Why These Three Summer Essentials from 4AllPromos Can Improve Summer 2Health News:Save the Date for the 2014 Art & Antiques Show benefiting Wolfson Children's Hospital in Jacksonville, FL 2Health News:Save the Date for the 2014 Art & Antiques Show benefiting Wolfson Children's Hospital in Jacksonville, FL 3Health News:Save the Date for the 2014 Art & Antiques Show benefiting Wolfson Children's Hospital in Jacksonville, FL 4Health News:Save the Date for the 2014 Art & Antiques Show benefiting Wolfson Children's Hospital in Jacksonville, FL 5Health News:Save the Date for the 2014 Art & Antiques Show benefiting Wolfson Children's Hospital in Jacksonville, FL 6Health News:Save the Date for the 2014 Art & Antiques Show benefiting Wolfson Children's Hospital in Jacksonville, FL 7Health News:Save the Date for the 2014 Art & Antiques Show benefiting Wolfson Children's Hospital in Jacksonville, FL 8Health News:Save the Date for the 2014 Art & Antiques Show benefiting Wolfson Children's Hospital in Jacksonville, FL 9
... 21 LUMEDX Corporation, a leading,provider of ... introduces software to manage data and track ... Module empowers clinicians,by making critical clinical information ... For more information -- including a free ...
... May 20 The U.S. Department of,Health and ... advertising,campaign focusing on the quality of care available ... HHS, Centers for Medicare & Medicaid Services (CMS),in ... newspapers, promote Hospital,Compare ( http://www.hospitalcompare.hhs.gov ), an easy-to-use ...
... researchers,found that the frequency with which critically-ill patients ... a,multidisciplinary medical center such as Mayo Clinic compared ... the National Healthcare Safety,Network (NHSN). This is good ... are generally strong across the U.S. in intensive ...
... 2008) A newly published study presents data ... (COPD), including emphysema and chronic bronchitis, experienced markedly ... a combination of nebulized formoterol fumarate inhalation solution ... treatment with tiotropium alone. The two medications, ...
... BEDFORD, Mass., May 20 Hologic, Inc. (Nasdaq:,HOLX) today ... at the NASDAQ 21st Investor Program being held May ... parties are invited to listen to a live audio ... at 10:45 a.m.,BST on the investor section of the ...
... One of 35,000 Doctors Now Using E-Prescribing, ... (PCMA) is unveiling a new print ad campaign ... successfully use electronic,prescribing (e-prescribing) technology and who also ... new ad features Dr. R. David Allard, a ...
Cached Medicine News:Health News:New Anticoagulation Management Software Helps Clinics Enhance Efficiency and Improve Patient Safety 2Health News:National Ad Campaign Highlights Patient Ratings For More Than 1,000 Local U.S. Hospitals 2Health News:National Ad Campaign Highlights Patient Ratings For More Than 1,000 Local U.S. Hospitals 3Health News:Mayo Clinic Research Shows U.S. Intensive Care Units' Prevention of Pneumonia in Critically-ill Patients Generally Strong; Identifies Area of Improvement 2Health News:Mayo Clinic Research Shows U.S. Intensive Care Units' Prevention of Pneumonia in Critically-ill Patients Generally Strong; Identifies Area of Improvement 3Health News:Concomitant treatment with nebulized formoterol fumarate & tio-significant improvements -- COPD 2Health News:Concomitant treatment with nebulized formoterol fumarate & tio-significant improvements -- COPD 3Health News:Concomitant treatment with nebulized formoterol fumarate & tio-significant improvements -- COPD 4Health News:PCMA's New Ad Campaign: E-Prescribing is Ready Now 2
(Date:7/11/2014)... 11, 2014 Patient engagement has become ... organizations are turning to an assortment of marketing ... part of this evolving approach to patient engagement, ... and engage patients throughout their experiences with a ... By mapping the patient journey and employing a ...
(Date:7/11/2014)... , July 11, 2014 Research ... "Global Hypodermic Needles Market 2014-2018" report to their ... A hypodermic needle is a hollow needle commonly ... body or or to extract fluids from it. A ... or to inject substances that cannot be ingested. Hypodermic ...
(Date:7/11/2014)... , July 11, 2014 Research and ... of the "Immunoprotein Diagnostic Testing Market - ... highest CAGR of 6% and is expected to ... to their offering. ... diagnostic testing has been segmented according to immunoprotein ...
Breaking Medicine Technology:New Study Uses Six-Step Patient Journey as Framework for Consumer-Focused Marketing Opportunities 2Global Hypodermic Needles Market 2014-2018: Key Vendors are Becton, Dickinson and Co, Covidien, Retractable Technologies and Terumo Corp. 2Global Hypodermic Needles Market 2014-2018: Key Vendors are Becton, Dickinson and Co, Covidien, Retractable Technologies and Terumo Corp. 3Immunoprotein Diagnostic Testing Market - Forecasts to 2019: Expected to grow at the highest CAGR of 6% and is expected to be valued at USD 4,943.0 million 2
... FREMONT, Calif. , Feb. 18 Vermillion, Inc.(Pink ... Peter S. Roddy has been elected to its Board ... Peter S. Roddy , currently Vice President and Chief Financial ...  "Peter has demonstrated excellence in financial management within the pharmaceutical ...
... CARLSBAD, Calif. , Feb. 18 AutoGenomics, ... today that the organization has been awarded the ISO ... system throughout the organization. TUV SUD America Inc. was ... AutoGenomics looks to expand its increasing role in the ...
Cached Medicine Technology:Vermillion Adds Peter S. Roddy to Board and Provides Corporate Update 2Vermillion Adds Peter S. Roddy to Board and Provides Corporate Update 3Vermillion Adds Peter S. Roddy to Board and Provides Corporate Update 4AutoGenomics Receives ISO Certification 2
... precision, ergonomics, and value!, Comfortable ... soft non-slip, contoured handle , Finer ... plunger spring action , Completely autoclavable ... the need for recalibration , Easy-to-read ...
10L...
... is ideal for repeated pipetting ... volume FInnpipettes offer the same ... Finnpipette Digital pipettes: New, ... Soft-touch tip ejection, Safety label, ...
... The Eppendorf Reference Series 2000 Pipette is ... stroke, a compact and robust design, and ... is used to operate the measuring stroke ... tip. Product features:Eppendorf "pipette/tip" system ensures utmost ...
Medicine Products: