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Monique da Silva Joins Ogilvy Public Relations Worldwide to Lead North America Healthcare Practice
Date:2/23/2010

Da Silva will be working closely with Cronin to drive the vision and strategy for the North America Healthcare Practice, as well as lead business development, talent management and recruitment for the region. She will play an integral role on key global accounts, and spearhead the expansion of Ogilvy PR's significant women's health practice.

Prior to joining Ogilvy PR, da Silva served as Global Healthcare Director at MS&L Worldwide where she partnered with key offices in Europe and Asia to build their healthcare business and capabilities. She has worked with blue chip and emerging pharmaceutical and life sciences companies, including Philips Healthcare, BD, sanofi aventis, Lilly, Columbia Labs, Biogen Idec, Genzyme, Pfizer, Esai, Novo Nordisk, Serono, and Roche. In addition to leading award-winning global and national programs in women's health and medical technology, she has deep experience leveraging traditional and non-traditional channels to reach physicians, hospital-based decision makers, advocacy partners and patients.  She also served in a number of other client and management functions during her 13 year tenure at MS&L.

"Ogilvy PR has been at the forefront of helping clients navigate the evolving healthcare industry and keep pace with changes in the regulatory and legislative environments," said da Silva. "In addition to the firm's leading reputation, I was attracted to their innovative global a
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SOURCE Ogilvy Public Relations Worldwide
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