Collaboration Helps Customers Improve Cross-Channel Effectiveness of Web to Phone Conversions for Closing Sales with Call Tracking Solutions
Cleveland, Ohio (PRWEB) January 29, 2010 -- Mongoose Metrics, an enterprise call tracking solutions provider, today announces a partnership with Webtrends, an enterprise customer intelligence company, to provide clients with a transparent model for measuring the impact that online campaigns and websites have in driving and tracking phone calls. Until now it’s been extremely difficult and costly to follow visitors from the Web to the phone.
The partnership between Mongoose Metrics and Webtrends enables clients to answer formerly mysterious marketing questions such as:
About Mongoose Metrics
Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. For more information about Mongoose Metrics products and services visit www.mongoosemetrics.com or call 1.877.784.0496.
About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at www.Webtrends.com or call 1.877.932.8736.
About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online to offline conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.
More importantly, phone call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.
Read the full story at http://www.prweb.com/releases/2010/01/prweb3536284.htm.
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