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Mongoose Metrics Partners with Webtrends™ for Full-Scale Integration of Online and Offline Web Analytics Call Tracking Solutions
Date:1/28/2010

Collaboration Helps Customers Improve Cross-Channel Effectiveness of Web to Phone Conversions for Closing Sales with Call Tracking Solutions

Cleveland, Ohio (PRWEB) January 29, 2010 -- Mongoose Metrics, an enterprise call tracking solutions provider, today announces a partnership with Webtrends, an enterprise customer intelligence company, to provide clients with a transparent model for measuring the impact that online campaigns and websites have in driving and tracking phone calls. Until now it’s been extremely difficult and costly to follow visitors from the Web to the phone.

   The partnership between Mongoose Metrics and Webtrends enables clients to answer formerly mysterious marketing questions such as:

 
  • Do my Web marketing campaigns generate phone calls?
  • Do these phone calls generate revenue?
  • Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  • Do prospects who call end up back on the site? Do they end up purchasing online?

Integrated solutions between Mongoose Metrics and Webtrends answer these questions and more by tracking individual sessions from web to phone by delivering important data about the phone call back into web analytics. “The Webtrends Open Exchange Network mak
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Mongoose Metrics Partners with Webtrends™ for Full-Scale Integration of Online and Offline Web Analytics Call Tracking Solutions 
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