Navigation Links
Money, drugs and chicken feet? What consumers will do for social acceptance
Date:9/20/2010

People who feel excluded will go to any length to try to become part of a group, even if it involves spending large sums of cash, eating something dicey, or doing illicit drugs, according to a new study in the Journal of Consumer Research.

"Social exclusion prompts people to use money and consumption in the service of affiliation," write authors Nicole L. Mead (Tilburg University), Roy F. Baumeister (Florida State University), Tyler F. Stillman (Southern Utah University), Catherine D. Rawn (University of British Columbia), and Kathleen D. Vohs (University of Minnesota).

"An elderly man loses his life savings to a fraudulent telemarketer, who obtained access to the man's bank account information by preying on the man's social isolation. After transferring to a new university where she doesn't know anyone, a young woman goes into debt when she goes on a wildly lavish vacation with a popular group of girls. An unpopular girl uses illicit drugs in hopes of gaining entrance into a seemingly exclusive social club. What do these situations have in common?" the authors ask.

Excluded people look to the social environment for cues on how to fit in, and then they flexibly and strategically use consumption to help them commence new social relationships, the authors explain.

In their experiments, the authors induced participants to feel socially accepted or excluded and then assessed how their spending and consumption patterns changed. In one study, people were paired with partners who left the study. People who thought their partners left because they disliked them were more willing to spend money on school spirit wristbands than people who thought their partners left for an appointment.

People who feel left out are willing to engage in personally distasteful (or even harmful) consumption in order to fit in. "In one experiment, excluded individuals were willing to pay more than others for chicken feet, an unappealing food item liked by their Asian partner," the authors write. "In a subsequent experiment, participants who recalled an experience of social exclusion expressed an increased willingness to snort cocaine."


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. More Money, Increased Participation and Higher Nutritional Standards for School Meals
2. Anemia Drugs Could Pose Threat to Some Kidney Patients
3. Expert Panel Links Popular Bone Drugs to Rare Fracture
4. Long-Term Use of Bone Drugs May Be Linked to Esophageal Cancer
5. Heart Risks the Same With 2 Diabetes Drugs: Study
6. Herpes Drugs Wont Raise Birth Defect Risk, Study Finds
7. Discovery may aid search for anti-aging drugs
8. Drugs used to treat osteoporosis not linked with higher risk of esophageal cancer
9. Researchers develop magnetic molecular machines to deliver drugs to unhealthy cells
10. Drugs to treat cocaine abuse?
11. Epilepsy Drugs Dont Raise Suicide Risk, Study Shows
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2017)... TX (PRWEB) , ... June 26, 2017 , ... ... their coding staff, and consumers are seeing lots of red these days. According ... contain inaccurate charges that result from medical coding errors(1). Some studies point to ...
(Date:6/26/2017)... (PRWEB) , ... June 26, 2017 , ... New patients ... from Dr. Angela Cotey, with or without a referral. Dr. Cotey is a trusted ... of this preferred tooth replacement option. , Patients with missing teeth in Fitchburg, WI, ...
(Date:6/25/2017)... Aliso Viejo, CA (PRWEB) , ... June 24, 2017 , ... Create a feel-good lyric ... place presets above footage and sound in the timeline and write in the lyrics to ... screen before flying back out. Each line of the text can be added modularly for ...
(Date:6/25/2017)... ... , ... An increase in wetter weather in the Northern California area naturally ... a humdinger of an allergy season. A relief from drought conditions is most welcome, ... and weed pollen. , “Our patients have been reporting the typical allergy season ...
(Date:6/25/2017)... ... June 25, 2017 , ... With a heatwave currently bearing down on Northern California ... at the pool. Being swimsuit ready is easy with laser hair removal. , The ... can be a burdensome routine when all you want to do is get out, dive ...
Breaking Medicine News(10 mins):
(Date:6/7/2017)... GAITHERSBURG, Md. , June 7, 2017  Novavax, Inc., ... the second of two Phase 2 trials of its RSV ... women of child bearing age have been published in the ... this publication have been shared in prior scientific conferences). The ... trial in April 2014. Novavax is developing the RSV F ...
(Date:6/2/2017)...  NxStage Medical, Inc. (Nasdaq:  NXTM), a leading medical technology company ... demonstrating positive biochemical outcomes related to more frequent hemodialysis ... will be presented at the ERA-EDTA Congress being held ... . The research was conducted by ... Europe (KIHDNEy) Cohort team ...
(Date:5/29/2017)... Israel, May 29, 2017  Cellect Biotechnology Ltd. (NASDAQ: ... technology which enables the functional selection of stem cells, ... for the first quarter ended March 31 st , ... our accomplishments in the first quarter of 2017," said ... quarter, we announced the treatment of the first blood ...
Breaking Medicine Technology: