Navigation Links
Money, drugs and chicken feet? What consumers will do for social acceptance

People who feel excluded will go to any length to try to become part of a group, even if it involves spending large sums of cash, eating something dicey, or doing illicit drugs, according to a new study in the Journal of Consumer Research.

"Social exclusion prompts people to use money and consumption in the service of affiliation," write authors Nicole L. Mead (Tilburg University), Roy F. Baumeister (Florida State University), Tyler F. Stillman (Southern Utah University), Catherine D. Rawn (University of British Columbia), and Kathleen D. Vohs (University of Minnesota).

"An elderly man loses his life savings to a fraudulent telemarketer, who obtained access to the man's bank account information by preying on the man's social isolation. After transferring to a new university where she doesn't know anyone, a young woman goes into debt when she goes on a wildly lavish vacation with a popular group of girls. An unpopular girl uses illicit drugs in hopes of gaining entrance into a seemingly exclusive social club. What do these situations have in common?" the authors ask.

Excluded people look to the social environment for cues on how to fit in, and then they flexibly and strategically use consumption to help them commence new social relationships, the authors explain.

In their experiments, the authors induced participants to feel socially accepted or excluded and then assessed how their spending and consumption patterns changed. In one study, people were paired with partners who left the study. People who thought their partners left because they disliked them were more willing to spend money on school spirit wristbands than people who thought their partners left for an appointment.

People who feel left out are willing to engage in personally distasteful (or even harmful) consumption in order to fit in. "In one experiment, excluded individuals were willing to pay more than others for chicken feet, an unappealing food item liked by their Asian partner," the authors write. "In a subsequent experiment, participants who recalled an experience of social exclusion expressed an increased willingness to snort cocaine."


Contact: Mary-Ann Twist
University of Chicago Press Journals

Related medicine news :

1. More Money, Increased Participation and Higher Nutritional Standards for School Meals
2. Anemia Drugs Could Pose Threat to Some Kidney Patients
3. Expert Panel Links Popular Bone Drugs to Rare Fracture
4. Long-Term Use of Bone Drugs May Be Linked to Esophageal Cancer
5. Heart Risks the Same With 2 Diabetes Drugs: Study
6. Herpes Drugs Wont Raise Birth Defect Risk, Study Finds
7. Discovery may aid search for anti-aging drugs
8. Drugs used to treat osteoporosis not linked with higher risk of esophageal cancer
9. Researchers develop magnetic molecular machines to deliver drugs to unhealthy cells
10. Drugs to treat cocaine abuse?
11. Epilepsy Drugs Dont Raise Suicide Risk, Study Shows
Post Your Comments:
(Date:11/26/2015)... TX (PRWEB) , ... November 26, 2015 , ... PRMA ... On November 19, 2015, our surgeons performed their 6,000th free flap breast reconstruction surgery! ... “We wake up every day excited to rebuild lives and it’s an honor to ...
(Date:11/26/2015)... ... November 26, 2015 , ... ... health and wellness consultation, has collaborated with Women’s Web – an online ... queries on topics on mental and emotional well-being relationship, life balance, stress, ...
(Date:11/25/2015)... , ... November 25, 2015 , ... ... for all, Water For Empowerment ™ attracts volunteers together who want to ... by empowering women as key stakeholders in the process. The non-profit launched its ...
(Date:11/25/2015)... , ... November 25, 2015 , ... ... has been recognized once again for its stellar workplace culture with the company’s ... , Medical Solutions’ Cincinnati office was named a finalist in Cincinnati ...
(Date:11/25/2015)... ... November 26, 2015 , ... Ministers, senior ... (EU), ANDI Pan African Centres of Excellence, and public R&D institutions, civil societies ... the opening of the 5th African Network for Drugs and Diagnostics Innovation, ANDI, ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... DUBLIN , Nov. 26, 2015 ... the addition of the "2016 Future Horizons ... Monitoring (TDM) Market: Supplier Shares, Country Segment Forecasts, ... offering. --> ... comprehensive analysis of the Italian therapeutic drug monitoring ...
(Date:11/25/2015)... , Nov. 26, 2015  The total global healthcare industry ... over 2015-2016. Latin America has the ... , (excluding Japan ), is second with ... continues to face increased healthcare expenditure. In 2013-2014, total government ... from 43.5% in 2008-2009 to 41.2% in 2013-2014. In real ...
(Date:11/25/2015)... , Nov. 25, 2015 AAIPharma ... planned investment of at least $15.8  Million to ... Wilmington, NC . The expansion will ... to meet the growing demands of the pharmaceutical ... site expansion will provide up to 40,000 ...
Breaking Medicine Technology: