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Mona Pearl On Growth Models - Past, Present and Future: Where do Middle Market Companies Go For Global Expansion Expertise?
Date:6/30/2010

Mona Pearl's book on tomorrow’s challenges and opportunities for the new breed of global middle market companies is expected to be out in early 2011. The book focuses on middle-market companies who want to venture across borders and addresses their unique challenges and needs.

(PRWEB) June 30, 2010 -- After a “go-no go” decision has been reached regarding any one market, the next step is to consider how to enter that new market. In other words, what business model will generate the greatest success and move the middle market companies towards achieving their goals today and in the future?

The book will provide case studies as well as checklists as to how middle market companies can successfully compete in the global environment, make sensible decisions and overcome the challenges and barriers, mostly perceived by management, and realize success in global market.

" In response to a rapidly changing global marketplace, Middle Market companies must craft flexible business models that leverage the strengths from each global marketplace and that are suitable for their own unique capabilities. For instance, some may consider returning certain functions, like high-tech manufacturing in order to stay competitive. Then, collaborate with global partners on new ways of outsourcing, generating future innovations and product upgrades. Through this paradigm shift in mindset and strategy, businesses will create and foster a sustainable competitive edge", says Mona Pearl, Founder & COO of BeyondAStrategy, Inc., a Chicago based global business development firm specializing in the cost effective strategies for the middle market.

For many Middle Market busi
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