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Mom You Rock!
Date:4/17/2008

Make Mom the Star of a Free March of Dimes E-Card

WHITE PLAINS, N.Y., April 17 /PRNewswire-USNewswire/ -- This Mother's Day give Mom the coolest e-card on the Web - available free and exclusively from the March of Dimes.

The e-card, which can be found at http://www.MomYouRock.com, can be personalized by uploading Mom's photo - or maybe a photo of yourself or her favorite pet - and adding a thoughtful or funny message.

The card portrays Mom in her rightful positions -- star of the show. She is the star of a rock band, playing all the instruments as the crowd chants: "Mom, You Rock!"

Kids of any age, dads, grandchildren or anyone else can send the e-card, designed by MushyGushy, to the most important women in their lives. The e-cards are available now for Mother's Day, but they can be sent any time of year, for Mom's birthday, to celebrate an achievement, or to say thanks for just being mom. But don't stop with Mom, let your - and her - siblings in on the fun by forwarding them the cards, too.

The cards are free, but both the sender and the recipient can choose to make a donation to help support the March of Dimes lifesaving research and educational programs in communities nationwide.

"March of Dimes champions the needs of all babies - those born healthy as well as those who need help to survive and thrive. We want the same thing all moms do - a day when every baby is born healthy," said Patricia Goldman, vice president and chief marketing officer for the March of Dimes. "Just as in her daily routine Mom juggles many different roles - doctor, chef, chauffeur, coach and more - in our e-card, Mom is the star."

The e-cards are just one of several items available from the March of Dimes that can be sent as gifts for Mother's Day. "Stork Tunes," a new compilation CD celebrating motherhood, birth and babies will be released in May. The CD features Norah Jones, Billy Joel, Celine Dion, the Dixie Chicks and other top artists. The "Stork Tunes" CD can be purchased online by visiting http://www.storktunes.com. All net profits, equaling a minimum of $5.00 per CD, will support the March of Dimes research and other mission related programs to prevent birth defects, premature birth and other leading causes of infant death and disability.

ProFlowers will contribute $10 to the March of Dimes for purchases made through http://www.proflowers.com/marchofdimes, and Shutterfly is offering a free 16x20 print to those who purchase an "Every Baby Has a Story" tile from the March of Dimes at http://www.everybabyhasastory.org.

The March of Dimes is a reliable, unbiased source of medical and practical information for women, whether they already are moms, pregnant or thinking about having a baby. The March of Dimes uses new media to distribute its information so women can choose a method - whether it's e-mail, podcasts, text messaging or brochures - that's convenient for women and fits their lifestyle.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies(sm), the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org.


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SOURCE March of Dimes
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