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Molecular Devices Relaunches with HiveMind Marketing
Date:6/14/2010

etain HiveMind Marketing's services to rebrand the company, redesign and develop a new website, manage email campaigns, and increase lead generation and website traffic.

"We brought HiveMind Marketing onboard to significantly increase our web visibility to our key target audiences in industry and research: medicinal chemists, screening bioloists, biochemists and chemical biologists ," said Lisa English, Director of Marketing Communications for Molecular Devices. "HiveMind Marketing’s strong experience with SEO and PPC gives us confidence that we can drive traffic and additional revenues as we expand and acquire new clients worldwide, and HiveMind’s overall experience in digital lead generation will help increase efficiency in all our online marketing campaigns."

HiveMind Marketing’s involvement with Molecular Devices began in Q1 with new branding for the company to reintroduce Molecular Devices to key target audiences. Since that time, the company has developed new email and collateral templates, new print advertising for scientific journals, designed a new content-management-based website, which will launch in Q3, and moved the company over to LyrisHQ to take advantage of integrated email marketing.

"We're very happy about beginning this partnership with Molecular Devices," said Tom Lauck, president and CEO of HiveMind. "It’s exciting to work with them, promoting their renewed commitment to the market and new dedication to marketing effectiveness. Our partnership has already produced remarkable results and we hope to continue that trend with the launch of their new website, as we
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