Miss Maggie Moo and Mario Lopez Bring a Special Delivery of Valentine's Day Cheer to the Children at the Santa Monica - UCLA and Orthopaedi... (e cream cakes. Widely known as aninnovat...)

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Miss Maggie Moo and Mario Lopez Bring a Special Delivery of Valentine's Day Cheer to the Children at the Santa Monica - UCLA and Orthopaedic Hospital

Date:2/14/2008

e cream cakes. Widely known as an innovator in the category, MaggieMoo's created the world's first ice cream cupcake as well as the Maggie-O ice cream sandwich featuring Oreo(TM) cookies. MaggieMoo's has been consistently awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award for taste, texture and overall appearance of its most popular flavors.

NexCen Brands, Inc. (http://www.nexcenbrands.com)

NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot(R), Bill Blass(R), Great American Cookies(R), MaggieMoo's(R), Marble Slab Creamery(R), Pretzel Time(R), Pretzelmaker(R), Shoebox New York(TM) and Waverly(R).

The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.

Contact:

Steven Rice

Ogilvy PR

(404) 881 2317

steven.rice@ogilvypr.com

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Miss Maggie Moo and Mario Lopez Bring a Special Delivery of Valentine's Day Cheer to the Children at the Santa Monica - UCLA and Orthopaedi...(e cream cakes. Widely known as aninnovat...),Health