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Misleading media coverage of medicine
Date:11/26/2008

egative results about CAM and positive results about pharmaceuticals, The clinical trials in the study showed no difference in quality between herbal remedy and pharmaceutical trials, but CAM was still reported on more skeptically".

Healthcare receives significant media attention, and CAM is no exception. Given the continued public interest in the multi-billion dollar business of CAM, this media attention is hardly surprising. The researchers conclude, "Given this well established and expanding market, it is time for journalists and editors to experiment with improving content without necessarily sacrificing narrative themes such as human interest stories. A change for the better is unlikely to result in a reduced public appetite for health news - an appetite which is increasingly sophisticated and desirous of high quality information".


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Contact: Graeme Baldwin
graeme.baldwin@biomedcentral.com
44-020-707-94804
BioMed Central
Source:Eurekalert

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