Navigation Links
Mirixa Debuts RxFYI - a Free Pharmacy-Published Health eNewsletter Building Patient Loyalty and Generating Revenue

RESTON, Va., Oct. 17 /PRNewswire/ -- Mirixa Corporation, a leading developer of innovative clinical and interactive solutions that facilitate pharmacist-based patient care services, today announced the immediate availability of RxFYI, a weekly published eNewsletter customized for each participating pharmacy. RxFYI is free to participating pharmacies and is intended to enhance patient loyalty and generate revenue.

"Patients want to learn more about their medications from their pharmacists. According to a recent Jupiter Research study, 80% of consumers are interested in receiving medication information from their pharmacy," says Donald W. Hackett, CEO, Mirixa. "With RxFYI, our pharmacy members can enhance their patient education services within their store and around the clock."

Leveraging Mirixa's technology, content and advertising networks, RxFYI publishes local pharmacy-generated content including the latest medication news, wellness features, weekly specials, adherence reminders and other pertinent information for their patients.

"Our mission is to be the most comprehensive provider of pharmacy and related health care services," said Ralph E. Petri Executive Vice President, Pharmacy and Logistics of Kerr Drug. "So it was an easy decision to utilize RxFYI. Not only do we generate revenue from the eNewsletter advertising, but most importantly, we are now able to provide our customers with valuable information 24/7."

The RxFYI eNewsletter is published weekly on behalf of each participating pharmacy's brand to all of their registered customers. Mirixa provides participating pharmacies with the editorial content, manages the advertising inventory and provides participating pharmacies with all the marketing tools to promote patient registration.

In a September 2007 report by eMarketer, by 2011 the pharmaceutical advertising category will account for $2.2 billion in ad spending. According to Bruce Roberts Executive Vice President and CEO of the National Community Pharmacists Association, "Mirixa, via RxFYI and other product offerings, is working to position independent pharmacies as a valuable place for advertisers to reach pharmacy audiences. In the past, independent pharmacies would have been overlooked and now we have a voice and it makes for good business."

About Mirixa

Mirixa Corporation is a leading developer of innovative clinical solutions that facilitate pharmacist-based patient care services and a leader in Medication Therapy Management (MTM) technology solutions. Founded by the National Community Pharmacists Association (NCPA), Mirixa has assembled the largest pharmacy services network of its kind with over 40,000 contracted community pharmacies -- including both independents and chains. Mirixa's technology portfolio empowers the delivery of highly targeted medication management programs, patient education and recruitment campaigns. The company's leadership team shares a vision and passion for improving patient care, reducing overall health costs, and expanding consumer access to accurate medication information. Mirixa is headquartered in Reston, VA; with offices in California and Texas. For more information, please visit

Contact: Liz Deakin

Mirixa Corporation

Phone: 703.667-1011


SOURCE Mirixa Corporation
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Poor health care in Russia maybe causing Decline in its Population
2. Startling Expose – Physicians Often Have No Regular Source Of Health Car
3. Debate Rages over firing of HIV infected health care workers
4. Want a Healthy brew? Have some Tea!
5. Patient’s perception of health status helps in better recover
6. Antioxidants protect health tissue in people undergoing radiation therapy.
7. Sexual abuse affect health for a lifetime
8. Smoking a greater risk than HIV? Yes say health experts!!!!
9. Healthcare sector is now a multi billion-dollar industry in India
10. Exclusive breast-feeding advised for six months in infants recommends World Health Organization
11. How much can exercise improve health?
Post Your Comments:
(Date:11/27/2015)... ... November 27, 2015 , ... The print component ... Today in Atlanta, Dallas, New York, Minneapolis, South Florida, with a circulation of ... distributed nationally, through a vast social media strategy and across a network of ...
(Date:11/27/2015)... Wilmington, DE (PRWEB) , ... November 27, 2015 ... ... a member of the well-respected Microsoft Dynamics SL User Group (MSDSLUG). Recognized as ... is an independent group of Microsoft Dynamics SL software users, partners, industry experts ...
(Date:11/27/2015)... ... November 27, 2015 , ... CBD College is ... Health Education Programs (CAAHEP) awarded accreditation to its Diagnostic Medical Sonography program. CBD College ... as only one of twelve colleges and universities in the state of California make ...
(Date:11/27/2015)... , ... November 27, 2015 , ... ... center software Q-Suite, announces the incorporation of Asterisk 11 LTS (Long Term Support) ... supported Asterisk 11 LTS brings Q-Suite 5.10 up-to-date with a version of Asterisk ...
(Date:11/26/2015)... ... November 26, 2015 , ... ... Travel Representative. As a franchise owner, Somu now offers travelers, value and care ... wedding packages, private cruise sales, as well as, cabin upgrades and special amenities ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... November 26, 2015 ... the "Radioimmunoassay Market by Type (Reagents ... Industry, Academics, Clinical Diagnostic Labs), Application (Research, ... to 2020" report to their offering. ... the addition of the "Radioimmunoassay Market ...
(Date:11/25/2015)... WASHINGTON , Nov. 25, 2015  The ... Obstetricians and Gynecologists (ACOG), and the March of ... bipartisan Protecting Our Infants Act of 2015 ... the number of newborns born exposed to drugs, ... Since the bill,s introduction, all three organizations have ...
(Date:11/25/2015)... MELVILLE, N.Y. , Nov. 25, 2015  Henry ... products and services to office-based dental, medical and animal ... Dental (GNYDM) Meeting the Henry Schein ConnectDental® Pavilion ... industry,s broadest array of open solutions designed to help ... Click here for a schedule of ...
Breaking Medicine Technology: