Navigation Links
Mirixa Debuts RxFYI - a Free Pharmacy-Published Health eNewsletter Building Patient Loyalty and Generating Revenue
Date:10/17/2007

RESTON, Va., Oct. 17 /PRNewswire/ -- Mirixa Corporation, a leading developer of innovative clinical and interactive solutions that facilitate pharmacist-based patient care services, today announced the immediate availability of RxFYI, a weekly published eNewsletter customized for each participating pharmacy. RxFYI is free to participating pharmacies and is intended to enhance patient loyalty and generate revenue.

"Patients want to learn more about their medications from their pharmacists. According to a recent Jupiter Research study, 80% of consumers are interested in receiving medication information from their pharmacy," says Donald W. Hackett, CEO, Mirixa. "With RxFYI, our pharmacy members can enhance their patient education services within their store and around the clock."

Leveraging Mirixa's technology, content and advertising networks, RxFYI publishes local pharmacy-generated content including the latest medication news, wellness features, weekly specials, adherence reminders and other pertinent information for their patients.

"Our mission is to be the most comprehensive provider of pharmacy and related health care services," said Ralph E. Petri Executive Vice President, Pharmacy and Logistics of Kerr Drug. "So it was an easy decision to utilize RxFYI. Not only do we generate revenue from the eNewsletter advertising, but most importantly, we are now able to provide our customers with valuable information 24/7."

The RxFYI eNewsletter is published weekly on behalf of each participating pharmacy's brand to all of their registered customers. Mirixa provides participating pharmacies with the editorial content, manages the advertising inventory and provides participating pharmacies with all the marketing tools to promote patient registration.

In a September 2007 report by eMarketer, by 2011 the pharmaceutical advertising category will account for $2.2 billion in ad spending. According to Bruce Roberts Executive Vice President and CEO of the National Community Pharmacists Association, "Mirixa, via RxFYI and other product offerings, is working to position independent pharmacies as a valuable place for advertisers to reach pharmacy audiences. In the past, independent pharmacies would have been overlooked and now we have a voice and it makes for good business."

About Mirixa

Mirixa Corporation is a leading developer of innovative clinical solutions that facilitate pharmacist-based patient care services and a leader in Medication Therapy Management (MTM) technology solutions. Founded by the National Community Pharmacists Association (NCPA), Mirixa has assembled the largest pharmacy services network of its kind with over 40,000 contracted community pharmacies -- including both independents and chains. Mirixa's technology portfolio empowers the delivery of highly targeted medication management programs, patient education and recruitment campaigns. The company's leadership team shares a vision and passion for improving patient care, reducing overall health costs, and expanding consumer access to accurate medication information. Mirixa is headquartered in Reston, VA; with offices in California and Texas. For more information, please visit http://www.Mirixa.com.

Contact: Liz Deakin

Mirixa Corporation

Phone: 703.667-1011

E-mail: ldeakin@mirixa.com


'/>"/>
SOURCE Mirixa Corporation
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Poor health care in Russia maybe causing Decline in its Population
2. Startling Expose – Physicians Often Have No Regular Source Of Health Car
3. Debate Rages over firing of HIV infected health care workers
4. Want a Healthy brew? Have some Tea!
5. Patient’s perception of health status helps in better recover
6. Antioxidants protect health tissue in people undergoing radiation therapy.
7. Sexual abuse affect health for a lifetime
8. Smoking a greater risk than HIV? Yes say health experts!!!!
9. Healthcare sector is now a multi billion-dollar industry in India
10. Exclusive breast-feeding advised for six months in infants recommends World Health Organization
11. How much can exercise improve health?
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/20/2017)... ... September 20, 2017 , ... “The Financial Favor of God; Second Edition”: a ... Second Edition” is the creation of published author, Brooks Rathell. , “We typically hear ... to you about the financial favor of God. Not only does it exist, but ...
(Date:9/19/2017)... , ... September 19, 2017 , ... Only a few ... honorees include Brevard’s own Ross A. Clevens, MD, FACS . The founder and ... Facial Plastic and Reconstructive Surgeon who trained at Yale, Harvard and the University of ...
(Date:9/19/2017)... ... September 19, 2017 , ... ... for the President’s Malaria Initiative (PMI) Africa Indoor Residual Spraying (AIRS) Project ... Award. , The Innovation to Action Award, a USAID Catalyst Award, recognizes ...
(Date:9/19/2017)... , ... September 19, 2017 , ... ... addition of Canyon Ranch to its recently formed Corporate Roundtable, a ... sustainable healthcare system and a sustainable world. , Canyon Ranch is a unique ...
(Date:9/19/2017)... FORT LEE, N.J. (PRWEB) , ... September 19, 2017 , ... ... of the Subperiosteal Implant: Volume II ” (published by Xlibris on July of 2014). ... and reviews conventional and new methodological approaches that benefit people who have lost ...
Breaking Medicine News(10 mins):
(Date:9/9/2017)... Sept. 8, 2017 Dealmed Medical Supplies, ... of medical equipment, supplies, drugs, vaccines, and specialty medical ... into an agreement to acquire Vantage Medical Supplies, a ... Holtsville, New York . ... new and emerging medical practices, will operate under the ...
(Date:9/7/2017)... , Sept. 7, 2017  Eli Lilly ... announced actions to streamline operations to more efficiently ... improve its cost structure. Global workforce reductions, including ... are expected to impact approximately 3,500 positions. ... company expects annualized savings of approximately $500 million ...
(Date:9/7/2017)... Texas , Sept. 7, 2017 ... science focused on fulfilling the promise of precision ... further validate the benefits of its molecular profiling ... study utilized comprehensive genomic profiling plus (CGP+) with ... individual patient,s tumor on a molecular level, leading ...
Breaking Medicine Technology: