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Miracle-Ear Launches Revamped National Website
Date:8/28/2013

Plymouth, MN (PRWEB) August 28, 2013

Minneapolis-based Miracle-Ear, the nation's #1 hearing aid brand, announced that its national website launched with a new design. The Miracle-Ear website has been transformed to better represent the Miracle-Ear brand, and to be a hearing health educational touch point for consumers.

“We are very excited to introduce our new national website,” said Anne Gowen, Miracle-Ear Marketing Director. “The website improvements from a content, design, and functionality perspective have surpassed our expectations and will ultimately give our visitors a better online experience.”

The modernized website identity and framework was developed to better connect with the evolving target demographic. The rich content, presented in small, digestible sizes, was created to quickly answer consumers hearing loss questions. It answers questions related to how hearing works, how to identify a hearing loss, and how hearing can impact someone’s day-to-day life. “We want our website to be the one-stop-shop for hearing health education,” said Gowen. “Engaging statistics, quotes, and hearing loss information is prevalent throughout the site.”

Created with the user experience in mind, the website includes several functionality enhancements. The website was designed using the latest technology so it’s compatible with all of today’s web browsers and mobile devices. It also includes a robust store locator that is zip code searchable and directly links to local store websites. Finally, it is optimized for video capabilities.

The website’s vibrant design is crisp, clean, and approachable. Active lifestyle photography is incorporated throughout the site to depict a variety of listening experiences. “The pictures were intended to showcase the emotion of better hearing,” said Gowen. The creative system was developed by the Minneapolis advertising firm Larsen.

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