Navigation Links
Minnesota Life Engages Atomic Playpen to Build Market Awareness
Date:5/4/2009

MINNEAPOLIS, May 4 /PRNewswire/ -- Fortune 1000 employers face a dilemma. They want competitive benefits packages to attract and keep the best employees but more than ever need to watch the bottom line.

Serving this market, Minnesota Life's Group Insurance Division (www.lifebenefits.com) also faces a dilemma. The company has grown to be the country's fourth largest group life insurer, but its name is hardly a household word. To generate greater awareness of its products and services - particularly its industry-leading technology - Minnesota Life has engaged Atomic Playpen Interactive + MJ Kretsinger Advertising (AP+MJK) as its marketing partner.

AP+MJK is tasked with generating awareness among HR decision makers, brokers and C-Level executives in the large employer market. Work on the account will begin immediately, beginning with strategies for beefing up Minnesota Life's Web presence.

"We selected AP+MJK because of their Web-centric approach to advertising and their ability to handle both our online and offline communication planning," stated Paula Bilitz, Director of Group Marketing at Minnesota Life. "They clearly have an understanding of today's interactive market and know how to engage customers online."

"We're excited to be the strategic partner for Minnesota Life and help them take their brand to the next level," said Jim Silburn, VP Account Services/Partner for Atomic Playpen. "Between our knowledge of interactive and Minnesota Life's reputation for superior service, we feel it will be a very successful relationship."

About Minnesota Life

Minnesota Life, a member of Securian Financial Group, Inc., is the nation's fourth largest group life insurer. The company has provided customized group life insurance programs to large government and private employers for more than 90 year
'/>"/>

SOURCE Atomic Playpen Interactive + MJ Kretsinger Advertising
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2

Related medicine news :

1. Growth of Long Term Care Costs Outpacing the Rate of Inflation in Minnesota, According to Annual Genworth Financial Study
2. Minnesotas Grades Tumble In Latest American Lung Association State of the Air Report
3. Minnesota Smokers Turning to QUITPLAN(R) Services After Cigarette Tax Hike
4. Delta Dental Plans Association and Delta Dental of Minnesota Agree to Conditions Regarding Supplier
5. Blue Cross and Blue Shield of Minnesota Releases 2008 Financial Results
6. Minnesota Health Plans Reserves, Investment Income Down
7. Childrens Hospitals and Clinics of Minnesota Launches Series of Events to Benefit Cardiac Care
8. Several Minnesota Medical Groups Improve Care for Patients Served by Minnesota Health Care Programs, but Disparities Gap Remains
9. Blue Cross Launches Largest Selection of Individual Plans Available in Minnesota
10. Blue Cross and Blue Shield of Minnesota and American Well(TM) Join to Bring Online Care to Minnesota
11. Record Number of Volunteers Provided Free Dental Care to Needy Children in Minnesota
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/11/2014)... July 11, 2014 As reported by ... For Cocaine: Are Genetics To Blame (6/30), Indino Downey ... cocaine and paraphernalia to smoke it with. His father, ... that his son inherited from him may have something ... made the news during the 1980s and 1990s for ...
(Date:7/11/2014)... Los Angeles, CA (PRWEB) July 11, 2014 ... Kevin Sands today announces that he uses mini and ... these treatments offer the defining feature that distinguishes dental ... of teeth in addition to the crowns. This alone ... dental implants also offer advantages related to comfort, ...
(Date:7/11/2014)... FRIDAY, July 11, 2014 (HealthDay News) -- Polio is ... in places like Afghanistan, Nigeria and Pakistan. Giving vaccinated ... boost their immunity and help eradicate the highly infectious ... vaccine is highly effective, immunity wanes as early as ... still be infected and contribute to the spread of ...
(Date:7/11/2014)... For breast cancer patients, the era of personalized medicine ... advances by USC Stem Cell researcher Min Yu and ... , In a July 11 study in Science ... breast cancer cells circulating through the blood streams of ... the "seeds" of metastasis, which travel to and establish ...
(Date:7/11/2014)... Jupiter, FL (PRWEB) July 11, 2014 ... airing on RFD-TV, next Tuesday, July 15, 2014, at ... explores Sunbelt's line of proprietary products, which are designed ... agricultural crops. Audiences will learn how these products help ... the environment in which it is grown. , The ...
Breaking Medicine News(10 mins):Health News:Roberty Downey's Son Arrested For Cocaine 2Health News:Dental Implant Dentist, Kevin Sands DDS, Now Uses Mini and Full Mouth Implants to Replace Missing Teeth 2Health News:Researchers Assess New Way to Boost Polio Immunity 2Health News:New Episode of American Farmer Featuring Sunbelt, UniSouth Genetics, and Michigan Milk Producers Association Airing on RFD-TV 2
... The upcoming 25th Anniversary EAU Congress in Barcelona from April ... biggest meetings in recent years with around 12,044 participants already ... one of the biggest international urology meetings in the world ... of the most highly attended and, perhaps, the most extensive ...
... ... fueled by latest release of enterprise business performance management solution , ... Natick, MA (PRWEB) April 9, 2010 ... reporting solutions for small to mid-sized companies today announced an extraordinary 51% increase ...
... at 3 linked to behavior changes at age 5, ... children when they,re 3 seems to lead to more ... into account the child,s initial level of aggression. ... to backfire, new research suggests. , "We all ...
... ... super charged positive attitude? Well now many can download JNL,s iPhone application onto one of ... production for the past few month, making sure that her iPhone went above and beyond ... ...
... ... health care than other nations. Low back pain is the number two most common reason ... other spinal issues will now be able to see, touch and thereby better understand common ... Issaquah, ...
... finds that Hispanics live in areas with more ... cancer screening. Published early online in CANCER ... Society, the study indicates that differences in areas, ... Hispanics are less likely to undergo colorectal cancer ...
Cached Medicine News:Health News:Anniversary EAU Congress in Barcelona tops attendance registrations 2Health News:Centage Corporation Reports 51% Growth in Revenue for Q1 over Same Period as Last Year 2Health News:Centage Corporation Reports 51% Growth in Revenue for Q1 over Same Period as Last Year 3Health News:Spanking May Make a Child More Aggressive 2Health News:Spanking May Make a Child More Aggressive 3Health News:International Fitness Bikini Model Turn Bega-Brand Mogul & Celebrity Jennifer Nicole Lee Launches the JNL iPhone App 2Health News:International Fitness Bikini Model Turn Bega-Brand Mogul & Celebrity Jennifer Nicole Lee Launches the JNL iPhone App 3Health News:International Fitness Bikini Model Turn Bega-Brand Mogul & Celebrity Jennifer Nicole Lee Launches the JNL iPhone App 4Health News:Latest Resource From Dynamic Disc Designs Helps Physicians Educate Patients 2Health News:Latest Resource From Dynamic Disc Designs Helps Physicians Educate Patients 3Health News:Hispanics live in areas with limited capacity for colorectal cancer screening 2
(Date:1/15/2014)... Sono-Tek Corporation (OTC BB: SOTK) today announced sales of  ... to sales of $2,202,000 for the prior year period, an ... also shown growth over the preceding quarter,s sales, continuing a ... year. Markets that experienced sales increases over the prior year ...
(Date:1/15/2014)... 2014 As health officials across the Midwest warn against ... in Michigan will offer free diagnostic ... Meijer pharmacists to administer tests and, in some cases, fill ... participating in the study. The Grand ...
(Date:1/15/2014)... , Jan. 15, 2014 Massachusetts General Hospital ... AMGN ) announced today that they have ... validate new therapeutic targets and develop novel therapies ... that affects millions worldwide. The MGH-Broad-Amgen collaboration brings ...
Breaking Medicine Technology:Sono-Tek Announces Third Quarter Results 2Sono-Tek Announces Third Quarter Results 3Sono-Tek Announces Third Quarter Results 4Meijer Pharmacy Offers Free Flu, Strep Testing as Influenza Cases Rise Across the Midwest 2Meijer Pharmacy Offers Free Flu, Strep Testing as Influenza Cases Rise Across the Midwest 3Mass. General, Broad Institute and Amgen Will Work to Discover New Drugs for Inflammatory Bowel Disease 2Mass. General, Broad Institute and Amgen Will Work to Discover New Drugs for Inflammatory Bowel Disease 3Mass. General, Broad Institute and Amgen Will Work to Discover New Drugs for Inflammatory Bowel Disease 4
... is a semi-rigid system intended for ... Slim-LOC is based on the comprehensive, ... market technology. The Slim-LOC system offers ... Reduced width (16 mm), low profile ...
... Osmium is a cervical plate system ... spine. The implant provides for the ... the bone transplant has consolidated. Optimized ... and bicortical fixation. Maximum purchase also ...
... is designed to meet the clinical challenges ... attached locking mechanism and the choice of ... variable angle screws for ease of implantation ... plate system allows the surgeon the versatility ...
... system is the lowest profile plate clinically ... integrated lock mechanism, which is designed to ... appreciate the narrow width, which decreases the ... system also offers easy to use instrumentation ...
Medicine Products: