Navigation Links
Minnesota Life Engages Atomic Playpen to Build Market Awareness
Date:5/4/2009

MINNEAPOLIS, May 4 /PRNewswire/ -- Fortune 1000 employers face a dilemma. They want competitive benefits packages to attract and keep the best employees but more than ever need to watch the bottom line.

Serving this market, Minnesota Life's Group Insurance Division (www.lifebenefits.com) also faces a dilemma. The company has grown to be the country's fourth largest group life insurer, but its name is hardly a household word. To generate greater awareness of its products and services - particularly its industry-leading technology - Minnesota Life has engaged Atomic Playpen Interactive + MJ Kretsinger Advertising (AP+MJK) as its marketing partner.

AP+MJK is tasked with generating awareness among HR decision makers, brokers and C-Level executives in the large employer market. Work on the account will begin immediately, beginning with strategies for beefing up Minnesota Life's Web presence.

"We selected AP+MJK because of their Web-centric approach to advertising and their ability to handle both our online and offline communication planning," stated Paula Bilitz, Director of Group Marketing at Minnesota Life. "They clearly have an understanding of today's interactive market and know how to engage customers online."

"We're excited to be the strategic partner for Minnesota Life and help them take their brand to the next level," said Jim Silburn, VP Account Services/Partner for Atomic Playpen. "Between our knowledge of interactive and Minnesota Life's reputation for superior service, we feel it will be a very successful relationship."

About Minnesota Life

Minnesota Life, a member of Securian Financial Group, Inc., is the nation's fourth largest group life insurer. The company has provided customized group life insurance programs to large government and private employers for more than 90 years. The company is highly rated by the major independent rating agencies that analyze the financial soundness and claims-paying ability of insurance companies. For more information about products and web-based services offered by Minnesota Life Group Insurance, visit www.lifebenefits.com.

About Atomic Playpen Interactive + MJ Kretsinger Advertising

Atomic Playpen Interactive is one of the Midwest's top interactive design and development agencies, producing award-winning Web applications that range from high profile public-facing websites to robust Web applications. MJ Kretsinger Advertising is a traditional, full-service agency that offers award-winning advertising, design and branding. For more information, visit www.atomicplaypen.com. For more information contact Troy Venjohn at 763.231.3404 or tvenjohn@atomicplaypen.com.

www.mjkretsinger.com


'/>"/>
SOURCE Atomic Playpen Interactive + MJ Kretsinger Advertising
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Growth of Long Term Care Costs Outpacing the Rate of Inflation in Minnesota, According to Annual Genworth Financial Study
2. Minnesotas Grades Tumble In Latest American Lung Association State of the Air Report
3. Minnesota Smokers Turning to QUITPLAN(R) Services After Cigarette Tax Hike
4. Delta Dental Plans Association and Delta Dental of Minnesota Agree to Conditions Regarding Supplier
5. Blue Cross and Blue Shield of Minnesota Releases 2008 Financial Results
6. Minnesota Health Plans Reserves, Investment Income Down
7. Childrens Hospitals and Clinics of Minnesota Launches Series of Events to Benefit Cardiac Care
8. Several Minnesota Medical Groups Improve Care for Patients Served by Minnesota Health Care Programs, but Disparities Gap Remains
9. Blue Cross Launches Largest Selection of Individual Plans Available in Minnesota
10. Blue Cross and Blue Shield of Minnesota and American Well(TM) Join to Bring Online Care to Minnesota
11. Record Number of Volunteers Provided Free Dental Care to Needy Children in Minnesota
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/27/2017)... ... March 27, 2017 , ... Buzzies parent company, The ... for Rent the Runway Foundation and UBS’ Project Entrepreneur. Mayo will present her pitch ... 8. , Project Entrepreneur’s second annual venture competition ignites bold ideas by providing ...
(Date:3/27/2017)... ... March 27, 2017 , ... Osteitis ... A type of groin injury, it occurs when the muscles around the pelvis ... in and around the lower torso, as well as accompanying tenderness and weakness. ...
(Date:3/27/2017)... ... March 27, 2017 , ... The Association of Healthcare ... will hold their first Northeast Regional AHVAP Meeting. For 2017, Dr. Hayes will ... chain and value analysis professionals have a ‘seat at the table’ with clinical ...
(Date:3/27/2017)... ... March 27, 2017 , ... ... announce the launch of a months-long rebranding effort. This includes the introduction of ... focus group discussions and market research, we learned that a simple, proactive approach ...
(Date:3/27/2017)... ... March 27, 2017 , ... Harris Communications, Inc., a leading provider ... its latest products to the Deaf Seniors of America Conference, April 4-7 at the ... meet with knowledgeable ASL friendly staff from Harris Communications and to try out the ...
Breaking Medicine News(10 mins):
(Date:3/27/2017)...  iCAD (Nasdaq: ICAD), an industry-leading provider of ... for the early identification and treatment of cancer, ... Approval (PMA) from the U.S. Food and Drug ... concurrent-read computer aided detection solution for digital breast ... on the PowerLook® Breast Health Solutions platform.  ...
(Date:3/27/2017)... , March 27, 2017  Twist Bioscience, a ... synthesis, today announced that it raised an additional $33 ... of $166 million. "It is an ... expand our reach and continue to deliver industry-leading gene ... market segments," commented Emily M. Leproust, Ph.D., CEO of ...
(Date:3/27/2017)... 2017 Cota Healthcare, the leading ... medicine, today announced the signing of a ... to help improve clinical and cost outcomes ... part of this agreement, which expands significantly ... January 2016, teams from across Novartis Pharmaceuticals ...
Breaking Medicine Technology: