Navigation Links
Minnesota Life Engages Atomic Playpen to Build Market Awareness
Date:5/4/2009

MINNEAPOLIS, May 4 /PRNewswire/ -- Fortune 1000 employers face a dilemma. They want competitive benefits packages to attract and keep the best employees but more than ever need to watch the bottom line.

Serving this market, Minnesota Life's Group Insurance Division (www.lifebenefits.com) also faces a dilemma. The company has grown to be the country's fourth largest group life insurer, but its name is hardly a household word. To generate greater awareness of its products and services - particularly its industry-leading technology - Minnesota Life has engaged Atomic Playpen Interactive + MJ Kretsinger Advertising (AP+MJK) as its marketing partner.

AP+MJK is tasked with generating awareness among HR decision makers, brokers and C-Level executives in the large employer market. Work on the account will begin immediately, beginning with strategies for beefing up Minnesota Life's Web presence.

"We selected AP+MJK because of their Web-centric approach to advertising and their ability to handle both our online and offline communication planning," stated Paula Bilitz, Director of Group Marketing at Minnesota Life. "They clearly have an understanding of today's interactive market and know how to engage customers online."

"We're excited to be the strategic partner for Minnesota Life and help them take their brand to the next level," said Jim Silburn, VP Account Services/Partner for Atomic Playpen. "Between our knowledge of interactive and Minnesota Life's reputation for superior service, we feel it will be a very successful relationship."

About Minnesota Life

Minnesota Life, a member of Securian Financial Group, Inc., is the nation's fourth largest group life insurer. The company has provided customized group life insurance programs to large government and private employers for more than 90 years. The company is highly rated by the major independent rating agencies that analyze the financial soundness and claims-paying ability of insurance companies. For more information about products and web-based services offered by Minnesota Life Group Insurance, visit www.lifebenefits.com.

About Atomic Playpen Interactive + MJ Kretsinger Advertising

Atomic Playpen Interactive is one of the Midwest's top interactive design and development agencies, producing award-winning Web applications that range from high profile public-facing websites to robust Web applications. MJ Kretsinger Advertising is a traditional, full-service agency that offers award-winning advertising, design and branding. For more information, visit www.atomicplaypen.com. For more information contact Troy Venjohn at 763.231.3404 or tvenjohn@atomicplaypen.com.

www.mjkretsinger.com


'/>"/>
SOURCE Atomic Playpen Interactive + MJ Kretsinger Advertising
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Growth of Long Term Care Costs Outpacing the Rate of Inflation in Minnesota, According to Annual Genworth Financial Study
2. Minnesotas Grades Tumble In Latest American Lung Association State of the Air Report
3. Minnesota Smokers Turning to QUITPLAN(R) Services After Cigarette Tax Hike
4. Delta Dental Plans Association and Delta Dental of Minnesota Agree to Conditions Regarding Supplier
5. Blue Cross and Blue Shield of Minnesota Releases 2008 Financial Results
6. Minnesota Health Plans Reserves, Investment Income Down
7. Childrens Hospitals and Clinics of Minnesota Launches Series of Events to Benefit Cardiac Care
8. Several Minnesota Medical Groups Improve Care for Patients Served by Minnesota Health Care Programs, but Disparities Gap Remains
9. Blue Cross Launches Largest Selection of Individual Plans Available in Minnesota
10. Blue Cross and Blue Shield of Minnesota and American Well(TM) Join to Bring Online Care to Minnesota
11. Record Number of Volunteers Provided Free Dental Care to Needy Children in Minnesota
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... Orion, Clarkston, Michigan (PRWEB) , ... June 26, ... ... with respect to fertility once they have been diagnosed with endometriosis. These women ... intercourse but they also require a comprehensive approach that can help for preservation ...
(Date:6/25/2016)... ... June 25, 2016 , ... Austin residents seeking Mohs ... College of Mohs Surgery and to Dr. Russell Peckham for medical and surgical dermatology. ... treatment for skin cancer. The selective fellowship in Mohs Micrographic Surgery completed by Dr. ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture ... said Christina Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s package ... Final Cut Pro X . Simply select a ProHand generator and drag it ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, ... and his M.D from the David Geffen School of Medicine at UCLA. He trained ... Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where ...
(Date:6/25/2016)... ... 2016 , ... On Friday, June 10, Van Mitchell, Secretary of the Maryland ... iHire in recognition of their exemplary accomplishments in worksite health promotion. , The Wellness ... & Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was one of ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... June 23, 2016  In a startling report released today, ... residents by lacking a comprehensive, proven plan to eliminate prescription opioid ... ranking of how states are tackling the worst drug crisis in ... states – Kentucky , New Mexico ... . Of the 28 failing states, three – ...
(Date:6/23/2016)... , June 23, 2016 Research ... MEMS Devices Medical Market Analysis 2016 - Forecast to 2022" ... The report contains up to date financial data ... analysis. Assessment of major trends with potential impact on the ... analysis of market segmentation which comprises of sub markets, regional ...
(Date:6/23/2016)... Research and Markets has announced the addition of ... their offering. The current ... environment for MedImmune to enter. The US ageing population creates ... drive considerable growth for effective anti-influenza medications. The introduction of ... but development is still in its infancy. ...
Breaking Medicine Technology: