Navigation Links
Minnesota Life Engages Atomic Playpen to Build Market Awareness
Date:5/4/2009

MINNEAPOLIS, May 4 /PRNewswire/ -- Fortune 1000 employers face a dilemma. They want competitive benefits packages to attract and keep the best employees but more than ever need to watch the bottom line.

Serving this market, Minnesota Life's Group Insurance Division (www.lifebenefits.com) also faces a dilemma. The company has grown to be the country's fourth largest group life insurer, but its name is hardly a household word. To generate greater awareness of its products and services - particularly its industry-leading technology - Minnesota Life has engaged Atomic Playpen Interactive + MJ Kretsinger Advertising (AP+MJK) as its marketing partner.

AP+MJK is tasked with generating awareness among HR decision makers, brokers and C-Level executives in the large employer market. Work on the account will begin immediately, beginning with strategies for beefing up Minnesota Life's Web presence.

"We selected AP+MJK because of their Web-centric approach to advertising and their ability to handle both our online and offline communication planning," stated Paula Bilitz, Director of Group Marketing at Minnesota Life. "They clearly have an understanding of today's interactive market and know how to engage customers online."

"We're excited to be the strategic partner for Minnesota Life and help them take their brand to the next level," said Jim Silburn, VP Account Services/Partner for Atomic Playpen. "Between our knowledge of interactive and Minnesota Life's reputation for superior service, we feel it will be a very successful relationship."

About Minnesota Life

Minnesota Life, a member of Securian Financial Group, Inc., is the nation's fourth largest group life insurer. The company has provided customized group life insurance programs to large government and private employers for more than 90 years. The company is highly rated by the major independent rating agencies that analyze the financial soundness and claims-paying ability of insurance companies. For more information about products and web-based services offered by Minnesota Life Group Insurance, visit www.lifebenefits.com.

About Atomic Playpen Interactive + MJ Kretsinger Advertising

Atomic Playpen Interactive is one of the Midwest's top interactive design and development agencies, producing award-winning Web applications that range from high profile public-facing websites to robust Web applications. MJ Kretsinger Advertising is a traditional, full-service agency that offers award-winning advertising, design and branding. For more information, visit www.atomicplaypen.com. For more information contact Troy Venjohn at 763.231.3404 or tvenjohn@atomicplaypen.com.

www.mjkretsinger.com


'/>"/>
SOURCE Atomic Playpen Interactive + MJ Kretsinger Advertising
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Growth of Long Term Care Costs Outpacing the Rate of Inflation in Minnesota, According to Annual Genworth Financial Study
2. Minnesotas Grades Tumble In Latest American Lung Association State of the Air Report
3. Minnesota Smokers Turning to QUITPLAN(R) Services After Cigarette Tax Hike
4. Delta Dental Plans Association and Delta Dental of Minnesota Agree to Conditions Regarding Supplier
5. Blue Cross and Blue Shield of Minnesota Releases 2008 Financial Results
6. Minnesota Health Plans Reserves, Investment Income Down
7. Childrens Hospitals and Clinics of Minnesota Launches Series of Events to Benefit Cardiac Care
8. Several Minnesota Medical Groups Improve Care for Patients Served by Minnesota Health Care Programs, but Disparities Gap Remains
9. Blue Cross Launches Largest Selection of Individual Plans Available in Minnesota
10. Blue Cross and Blue Shield of Minnesota and American Well(TM) Join to Bring Online Care to Minnesota
11. Record Number of Volunteers Provided Free Dental Care to Needy Children in Minnesota
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/29/2016)... San Francisco, CA (PRWEB) , ... April 29, ... ... recently released fertility clinic data for 2014. Each year, reproductive endocrinologists are required ... CDC and SART, the main organization of professionals dedicated to the practice of ...
(Date:4/29/2016)... Los Angeles, California (PRWEB) , ... April 29, 2016 , ... ... all across USA, 1Heart Caregiver Services continues its successful franchise development and expansion as ... Ferdie has an extensive managerial and administrative experience in his 32 years of working ...
(Date:4/28/2016)... ... April 28, 2016 , ... The ... announced it has signed a letter of intent with Moda to ... Insurance Company (NORDIC). , Started by dentists 36 years ago, TDIC focuses exclusively ...
(Date:4/28/2016)... ... April 28, 2016 , ... CastCoverz!, America’s ... with AquaShieldUSA, the country's oldest waterproof cast protector . As the largest ... the largest selection of daily, night, weatherproof and waterproof covers for most orthopedic ...
(Date:4/28/2016)... (PRWEB) , ... April 28, 2016 , ... ... was among the organization’s most successful events, attracting medical professionals from around the ... and stimulating networking events. , Opening Ceremonies Sunday, April 17 included the introduction ...
Breaking Medicine News(10 mins):
(Date:4/27/2016)... 27, 2016 Transparency Market Research ... Market - Global Industry Analysis, Size, Share, Growth, Trends, ... the global skincare devices market was valued at US$ ... at a CAGR of 10.1% from 2015 to 2023 ... Browse the full Skincare Devices Market (Treatment Device - LED ...
(Date:4/27/2016)... 27, 2016  Bayer Animal Health today announced ... the University of Florida College of Veterinary Medicine, ... in Communication Award (BECA). Brittany was selected from ... a total of $70,000 in scholarship funds through ... Bayer has provided a total of $232,500 in ...
(Date:4/27/2016)... , April 27, 2016 ... ), a developer of a new generation of ... positive overall survival results for Paclical/Apealea in the ... 789 patients with epithelial ovarian cancer. These preliminary ... Paclical/Apealea in combination with carboplatin versus Taxol in ...
Breaking Medicine Technology: