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Mindbloom Expands JUICE to Windows Phone and Android to Offer More People an Easy and Fun Energy Tracking App to Kick Start Healthy Habits

Seattle, WA (PRWEB) May 07, 2013

Building on the momentum of JUICE being a top-rated 4.5 star iOS app with over 100,000 downloads, Mindbloom ( today announced the availability of JUICE for Windows Phone and Android. JUICE empowers people to discover what zaps their energy and offer relevant expert tips on simple ways they can get their zip back with its popular JUICE app. The apps’ fun and simple approach helps the average person become aware of the daily habits that drain their energy, while serving up relevant suggestions and resources from top-tier experts on ways to improve those behaviors.

Following the success of its Life Game, which focuses on making life improvement fun, and its popular Bloom iPhone app, which uses images and music to inspire productivity, the new JUICE app uses similar principles of behavioral science and gaming mechanics to offer those new to personal improvement a place to start.

“JUICE is not an application for the ultra-marathoner or the traditional Nike+ ‘tracker’ crowd. Instead, it is an energy tracker for the rest of us,” said Mindbloom founder, Chris Hewett, a former executive producer for Monolith Productions who developed blockbuster hits such as No One Lives Forever, Tron 2.0, and F.E.A.R. “Today’s $31.9 billion market for energy drinks reflects the fact that many of us lack the energy we want, but most people don’t know why and don’t have the time to begin to learn how to address the issue. JUICE offers the average person the perfect place to start and by adding more platforms like Windows Phone and Android, we can inspire even more people to kick start healthy habits.”

With JUICE, users can quickly and easily record and reflect on their daily behaviors in the areas of nutrition, sleep and exercise, as well as earn other “ingredients” including mood, relationships, stress and life balance. Tracking in JUICE is quick and easy and the application uses playful interactions to make the experience fun, such as offering a lighthearted visual sliding scale to rate that day’s nutrition behaviors that ranges from 'awful' (pizza, beer and a cupcake) to 'great' (salmon, vegetables and a glass of water). At the end of seven days users receive an energy report that consolidates their input for the week against their energy levels, offering insight into the actions and trends that are negatively affecting their energy.

JUICE users also receive daily tips from Mindbloom’s partner network of highly respected health experts and authors. The expert tips are personalized and relevant based on the users input, and are designed to offer proactive suggestions for areas where a user may have an opportunity to incorporate simple healthy habits into their daily lifestyle to help boost their energy levels. For example, if a user is struggling with nutrition, they might receive an automatic suggestion to “Grab a snack before dining out” by registered dietitian Keri Gans, author The Small Change Diet. Or a user not getting enough sleep might schedule a tip before bedtime to “Avoid sleep inhibitors” by wellness expert Brett Blumenthal, author of A Whole New You. Users who rate their relationship as just ok, might receive an a tip from John Gray, Ph.D., to “Spend a golden 20 minutes together.”

“We tend to live in a sleep deprived, overstretched, high-speed world, yet very few of us truly understand how our day-to-day pace depletes our energy levels,” said Patricia Bannan, author of Eat Right When Time is Tight. “While a second afternoon caffeine-loaded beverage might be part of someone’s daily repertoire to boost their energy, it’s a band-aid fix that doesn’t address why that person might be feeling drained by potential unhealthy behaviors. With JUICE, people get to the bottom of identifying what is zapping their energy so they can start taking actions to get their real energy to an optimal level.”

“Often you need a mental map to know where you’re going or recognize that you’re lost,” said Shawn Achor, positive psychology expert and PBS special host of The Happiness Advantage with Shawn Achor. “With JUICE, people get an easy navigational tool for checking in with oneself when energy levels are an issue and they’ll get to see a map of their habits in a fun and non-invasive way. It’s a wonderful opportunity to identify areas where potential small steps could make a huge difference in enabling positive behaviors that lead to more energy. Used effectively, JUICE is the perfect gateway app to better health, well-being and happiness.”

JUICE is the first of a series of consumer mHealth apps produced by Mindbloom in collaboration with Vivacity, a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Vivacity services range from personal health support solutions to customized wellness programs for employers. Mindbloom and Vivacity have come together to deliver a series of multi-platform mobile applications that facilitate positive consumer behavior change by offering games, challenges, reminders and resources that help make the process of getting healthier fun. Today, this collaboration has produced JUICE for Windows Phone, Android and iOS, as well as Proof, a social life game app for people who want to challenge friends, family and co-workers to reach weekly personal or group goals on the go.

Pricing and Availability
JUICE is available today as a free download in the Windows Phone store, iTunes and Google Play and includes energy tracking against nutrition, exercise and sleep. Additional tracking areas including stress, relationships, mood and lifestyle can be earned through application use. Check out the video for a quick introduction to JUICE.
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About Mindbloom:
Mindbloom is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives. To start living a healthier and more balanced life, visit: You can also find Mindbloom on Facebook at or on Twitter at @mindbloom.

About Vivacity
Vivacity is a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Vivacity services range from personal health support solutions to customized wellness programs for employers. The company’s personal health programs are designed to empower individuals to learn about their health and support them in making healthy lifestyle choices. Vivacity’s workplace wellness offerings help organizations build and maintain a healthy workforce leveraging data and analytics with tailored programs that deliver measurable results. Vivacity’s programs are proven to contribute to employee satisfaction and morale, while helping employers reduce overall healthcare costs through enhanced wellness. Visit to learn more about the company and its offerings.

Mindbloom and their respective logos are trademarks, registered trademarks, or service marks of Mindbloom. Other products and company names mentioned are the trademarks of their respective owners.

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