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Milliman Expert Addresses Practical Applications of Lifestyle-Based Analytics in Risk Selection
Date:2/11/2008

e conditions. It now appears likely that LBA could be used in conjunction with other risk classification tools to produce underwriting results with a higher degree of accuracy.

Milliman's most recent white paper entitled "Lifestyle-Based Analytics: A Practical Guide" addresses what LBA can do and describes in concrete terms how companies can implement LBA for underwriting. Insights of the white paper include:
-- Details of integrating LBA with traditional underwriting

-- Conceptual evaluation of the methodology involved in building LBA

models

-- Further advances in risk selection

To request a copy of this informative white paper, please contact Jon Shreve at (303) 299-9400 or via email at jon.shreve@milliman.com.

Milliman, whose corporate offices are in Seattle, serves the full spectrum of business, financial, government, and union organizations. Founded in 1947 as Milliman & Robertson, the company has 47 offices in principal cities in the United States and worldwide. Milliman employs more than 2,000 people, including a professional staff of more than 900 qualified consultants and actuaries. The firm has consulting practices in employee benefits, healthcare, life insurance/financial services, and property and casualty insurance. For further information visit http://www.milliman.com


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