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Miller Lite Helps Football Fans 'Taste Greatness' by Offering Unique Experiences With Football Legends
Date:9/18/2009

CHICAGO, Sept. 18 /PRNewswire/ -- Pro football players have the opportunity to be a part of great moments throughout their career. But what about us - the pro football viewer? Thanks to Miller Lite, this season fans will be able to experience the greatest of football moments by having popular former football players come to their house to watch their favorite team.

Beginning today, legal-drinking-age consumers across the country can "taste greatness" by bidding to have a pair of former pro football players come to their house for a once-in-a-lifetime football experience. The players will provide all the food and refreshments while reliving some of the greatest moments from their careers. All proceeds from winning bids will go to The V Foundation for Cancer Research.

Through a series of week-long eBay auctions (www.ebay.com/MillerLite), consumers can bid on former players such as Jerome Bettis, Tony Dorsett, Richard Dent and Antonio Freeman. The duo will show up at the winning bidder's home to provide them with this great moment. They'll watch the game, talk football and provide their own unique football insight, all in the comfort of the winning bidder's living room.

"This fall, Miller Lite is helping consumers 'taste greatness' through these memorable football auctions," said Grant Leech, Miller Lite vice president of marketing. "Giving consumers a chance to have these former football greats in their home to watch a game will provide numerous great moments for the winning bidder and their friends. And as an added bonus, they know they're helping a great cause in The V Foundation."

The four week schedule consists of the following games and participating former players:

    September 28 (Monday Night)           November 22 (Sunda
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SOURCE MillerCoors
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