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Miller Lite Bottle Caps Equal Cash for MDA This Summer
Date:5/22/2008

bottle.

Miller Lite bottle caps collected around the country will be sent to Milwaukee to be counted and deposited into the giant Miller Lite bottle. In addition to raising money via the "Miller Lite Bottle Caps for MDA" effort, the brewer is helping raise money for MDA in other ways this summer:

-- For every 18-pack of Miller Lite bottles or cans sold at 7-Eleven

stores across the country, Miller will donate 25 cents, up to an

additional $100,000. Consumers can learn more about the ways that

7-Eleven will be partnering with Miller Lite and MDA at displays in

their local stores.

-- At participating retailers across the country -- bars, restaurants,

grocery stores, liquor stores and so on -- consumers can join the fight

against muscular dystrophy by purchasing a motorcycle mobile for $1,

with all proceeds going directly to MDA.

-- Consumers also can contribute to MDA via BetterBolderSummer.com.

MDA is a voluntary health organization working to defeat more than 40 diseases through programs of worldwide research, comprehensive services, and far-reaching professional and public health education. The ALS Division of MDA is the world leader in the search for a treatment and cure for Lou Gehrig's disease with its aggressive research program. MDA also offers the most comprehensive range of services of any voluntary health agency in the nation.

About Miller

As one of America's oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew "confoundedly good beers" with "uncompromising quality." Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18 percent of U.S. beer sales. An unprecedented four-time gold award winner at the World Beer Cup, Miller Lite is the great tasting, less filling beer that established the Ameri
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SOURCE Miller Brewing Company
Copyright©2008 PR Newswire.
All rights reserved

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