Miller Lite bottle caps collected around the country will be sent to
Milwaukee to be counted and deposited into the giant Miller Lite bottle. In
addition to raising money via the "Miller Lite Bottle Caps for MDA" effort,
the brewer is helping raise money for MDA in other ways this summer:
-- For every 18-pack of Miller Lite bottles or cans sold at 7-Eleven
stores across the country, Miller will donate 25 cents, up to an
additional $100,000. Consumers can learn more about the ways that
7-Eleven will be partnering with Miller Lite and MDA at displays in
their local stores.
-- At participating retailers across the country -- bars, restaurants,
grocery stores, liquor stores and so on -- consumers can join the fight
against muscular dystrophy by purchasing a motorcycle mobile for $1,
with all proceeds going directly to MDA.
-- Consumers also can contribute to MDA via BetterBolderSummer.com.
MDA is a voluntary health organization working to defeat more than 40 diseases through programs of worldwide research, comprehensive services, and far-reaching professional and public health education. The ALS Division of MDA is the world leader in the search for a treatment and cure for Lou Gehrig's disease with its aggressive research program. MDA also offers the most comprehensive range of services of any voluntary health agency in the nation.
About Miller
As one of America's oldest brewers, Miller Brewing Company continues
the commitment of founder Frederick J. Miller to brew "confoundedly good
beers" with "uncompromising quality." Through more than 150 years of
innovation and brewing excellence, Miller has built a broad portfolio of
award-winning beers that capture approximately 18 percent of U.S. beer
sales. An unprecedented four-time gold award winner at the World Beer Cup,
Miller Lite is the great tasting, less filling beer that established the
Ameri
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