Brewer Announces Fundraiser As Part Of Its Summer-Long Harley-Davidson
105th Anniversary Celebration Promotion
MILWAUKEE, May 22 /PRNewswire/ -- Miller Brewing Company will donate 10 cents to the Muscular Dystrophy Association (MDA) for every Miller Lite bottle cap collected now through Sept. 1, 2008, as part of the brand's "Better. Bolder. Summer" promotion. Miller Lite, the "ultimate light beer," is the official beer sponsor of this summer's Harley-Davidson 105th anniversary celebration.
Legal-drinking-age consumers can donate their Miller Lite bottle caps in several ways, including at collection points located in participating retailers across the country; just look for the "Miller Lite Bottle Caps for MDA" boxes beginning in early June. Ultimately, these bottle caps will be shipped to Milwaukee for the August 28-31 celebration of Harley-Davidson's 105th anniversary. Miller will make a donation up to $100,000 to MDA based on the number of Miller Lite caps collected.
"We are proud and honored to be teaming up with our favorite neighbor
once again as we celebrate Harley-Davidson's 105th anniversary with them,"
said Antonio Maldonado, Miller Lite's vice president of marketing.
"Enjoying the only light beer brewed to deliver the perfect combination of
taste and refreshment is usually reason enough to choose Miller Lite. This
summer, beer drinkers can feel even better about drinking 'the ultimate
light beer,' knowing that they're helping raise money for a great cause in
-- Consumers also can mail bottle caps to Miller Brewing Company,
Attention "Miller Lite Bottle Caps for MDA," 3939 W. Highland Blvd.,
P.O. Box 482, Milwaukee, WI 53201-0482.
-- Additionally, any Harley-Davidson riders coming to Milwaukee for the
105th anniversary celebration are encouraged to bring their Miller Lite
bottle caps with them and deposit the caps into the giant Miller Lite
|SOURCE Miller Brewing Company|
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