Navigation Links
Miller Lite Bottle Caps Equal Cash for MDA This Summer
Date:5/22/2008

Brewer Announces Fundraiser As Part Of Its Summer-Long Harley-Davidson

105th Anniversary Celebration Promotion

MILWAUKEE, May 22 /PRNewswire/ -- Miller Brewing Company will donate 10 cents to the Muscular Dystrophy Association (MDA) for every Miller Lite bottle cap collected now through Sept. 1, 2008, as part of the brand's "Better. Bolder. Summer" promotion. Miller Lite, the "ultimate light beer," is the official beer sponsor of this summer's Harley-Davidson 105th anniversary celebration.

Legal-drinking-age consumers can donate their Miller Lite bottle caps in several ways, including at collection points located in participating retailers across the country; just look for the "Miller Lite Bottle Caps for MDA" boxes beginning in early June. Ultimately, these bottle caps will be shipped to Milwaukee for the August 28-31 celebration of Harley-Davidson's 105th anniversary. Miller will make a donation up to $100,000 to MDA based on the number of Miller Lite caps collected.

"We are proud and honored to be teaming up with our favorite neighbor once again as we celebrate Harley-Davidson's 105th anniversary with them," said Antonio Maldonado, Miller Lite's vice president of marketing. "Enjoying the only light beer brewed to deliver the perfect combination of taste and refreshment is usually reason enough to choose Miller Lite. This summer, beer drinkers can feel even better about drinking 'the ultimate light beer,' knowing that they're helping raise money for a great cause in MDA."

-- Consumers also can mail bottle caps to Miller Brewing Company,

Attention "Miller Lite Bottle Caps for MDA," 3939 W. Highland Blvd.,

P.O. Box 482, Milwaukee, WI 53201-0482.

-- Additionally, any Harley-Davidson riders coming to Milwaukee for the

105th anniversary celebration are encouraged to bring their Miller Lite

bottle caps with them and deposit the caps into the giant Miller Lite

bottle.

Miller Lite bottle caps collected around the country will be sent to Milwaukee to be counted and deposited into the giant Miller Lite bottle. In addition to raising money via the "Miller Lite Bottle Caps for MDA" effort, the brewer is helping raise money for MDA in other ways this summer:

-- For every 18-pack of Miller Lite bottles or cans sold at 7-Eleven

stores across the country, Miller will donate 25 cents, up to an

additional $100,000. Consumers can learn more about the ways that

7-Eleven will be partnering with Miller Lite and MDA at displays in

their local stores.

-- At participating retailers across the country -- bars, restaurants,

grocery stores, liquor stores and so on -- consumers can join the fight

against muscular dystrophy by purchasing a motorcycle mobile for $1,

with all proceeds going directly to MDA.

-- Consumers also can contribute to MDA via BetterBolderSummer.com.

MDA is a voluntary health organization working to defeat more than 40 diseases through programs of worldwide research, comprehensive services, and far-reaching professional and public health education. The ALS Division of MDA is the world leader in the search for a treatment and cure for Lou Gehrig's disease with its aggressive research program. MDA also offers the most comprehensive range of services of any voluntary health agency in the nation.

About Miller

As one of America's oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew "confoundedly good beers" with "uncompromising quality." Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18 percent of U.S. beer sales. An unprecedented four-time gold award winner at the World Beer Cup, Miller Lite is the great tasting, less filling beer that established the American light beer category in 1975. Miller's latest innovation is Miller Chill, a chelada-style beer brewed with lime and salt to provide a unique twist on refreshment. The company also brews Miller Genuine Draft, Miller High Life, Foster's, Milwaukee's Best Light, Olde English 800, Mickey's Malt Liquor, Icehouse and Sharp's, a non-alcohol brew. Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Tyskie and offers the Sparks line of caffeinated alcohol beverages, as well as regional craft brews from the Jacob Leinenkugel Brewing Company and the Blitz-Weinhard Brewing Company. Miller is a wholly owned subsidiary of SABMiller plc, one of the world's leading brewers with a global footprint spread across six continents. For more information, visit http://www.MillerBrewing.com.


'/>"/>
SOURCE Miller Brewing Company
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. AT&T Announces Grant to Center on Aging-University of Miami Miller School of Medicine
2. Artromick Names Edwin Miller President of Software Products Group
3. Dannemiller Memorial Education Foundation and GR MedEd, Inc. Announce Oncology Summit: From Discovery to Delivery
4. Herman Miller, Inc., Announces Strategic Acquisition of Brandrud Furniture, Inc. to Expand Its Product Offerings and Competitive Position in the Healthcare Furnishings Sector
5. Lisa Camooso Miller Joins National Community Pharmacists as Vice President of Public Affairs
6. H2O = Big Business in a Bottle
7. Bounty Poll Reveals British Mums in the Dark Over Bisphenol-A in Baby Bottles
8. Consumer Reports: Some Drug Prices Can Vary By $100 or More for the Same Bottle of Pills
9. Playtex(R) Offers Free Non-BPA Baby Bottles to Parents, Will Stop Using BPA in All Products This Year
10. Wal-Mart & Nalgene Removing Toxic Bottles, Place Consumers Concerns First
11. Juvenile Products Manufacturers Association Supports Safety of Baby Bottles
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is World Sickle Cell Observance ... and the benefits of holistic treatments, Serenity Recovery Center of Marne, Michigan, ... Disease. , Sickle Cell Disease (SCD) is a disorder of the red blood cells, ...
(Date:6/24/2016)... ... 2016 , ... Global law firm Greenberg Traurig, P.A. announced that 20 Florida ... their peers for this recognition are considered among the top 2 percent of lawyers ... as members of this year’s Legal Elite Hall of Fame: Miami Shareholders Mark ...
(Date:6/24/2016)... ... June 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief Products, ... minimum wage raise to $12 an hour by 2020 and then adjusting it yearly to ... value of the minimum wage, assure the wage floor does not erode again, and make ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Haute Beauty Network, affiliated ... Weintraub as a prominent plastic surgeon and the network’s newest partner. , ... most handsome men, look naturally attractive. Plastic surgery should be invisible.” He stands ...
(Date:6/24/2016)... ... June 24, 2016 , ... National recruitment firm Slone ... executive with extensive sequencing and genomics experience, as Vice President of North American Capital ... will be responsible for leading the sales team in the commercialization of the HTG ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... --  Pulmatrix, Inc ., (NASDAQ: PULM ), ... today that it was added to the Russell Microcap ... set of U.S. and global equity indexes on June ... for Pulmatrix," said Chief Executive Officer Robert Clarke ... in developing drugs for crucial unmet medical needs, and ...
(Date:6/23/2016)... 23, 2016 Research and Markets has ... - Forecast to 2022" report to their offering. ... for the patients with kidney failure, it replaces the function ... the patient,s blood and thus the treatment helps to keep ... in balance. Increasing number of ESRD patients ...
(Date:6/23/2016)... Roche (SIX: RO, ROG; OTCQX: RHHBY) announced ... BRAHMS PCT (procalcitonin) assay as a dedicated testing solution ... this clearance, Roche is the first IVD company in ... sepsis risk assessment and management. PCT is ... levels in blood can aid clinicians in assessing the ...
Breaking Medicine Technology: