Navigation Links
Millennium Research Group's New Perception Pulse Product Offers Clients an Innovative New Customer Behavior and Loyalty Tracking Tool
Date:6/1/2009

Perception Pulse allows dental implant manufacturers to understand customer purchase behavior, satisfaction, loyalty, AND willingness to recommend the company to colleagues and friends

WALTHAM, Mass., June 1 /PRNewswire/ -- Millennium Research Group (MRG) finds that the top five dental manufacturers in the US scored very differently on customer advocacy, defined as a customers' willingness to recommend a company to colleagues and friends. Research has shown this willingness to refer is a key leading indicator of revenue growth.

This information is found in MRG's new Dental Perception Pulse tracking tool, which allows clients to track, quantify, and assess the dynamics of customer behavior and loyalty in the dental implant market. MRG's Perception Pulse product is currently available in the US dental implant and interventional cardiology markets, and is expected to expand therapeutic coverage across many other major medical markets and geographies throughout 2009.

"There were many interesting findings from the first Dental Implant Perception Pulse study," says Ken McLaren, Vice President at MRG. "Based on the results from our semi-annual study in the US, the number one reason for customers switching dental implant manufacturers is neither cost nor quality; interestingly, the decision is largely influenced by referrals from colleagues."

Perception Pulse allows companies to see the derived importance of various perception attributes, defined as product and company features that influence loyalty behavior and purchasing decisions. Survey respondents rank these attributes, which can include factors such as product success rates or company image, in order of importance(1), thereby enabling firms to focus on those attributes that have the most impact on customer purchasing decisions. Respondents then score each leading manufacturer on each of these attributes, allowing companies to assess their relative performance and to better focus their sales, marketing, and product development efforts.

"Our detailed Perception Pulse deliverables enable medtech firms to quantify opportunities and threats and to assess the effectiveness of marketing and positioning strategies," says McLaren. "Clients receive data in an actionable, plug-and-play format that allows marketers and executives to understand competitive scoring on Loyalty Metrics such as advocacy, repurchase intentions, customer satisfaction, and perceived value, as well as the underlying reasons factoring into the customers' purchasing decision."

About Millennium Research Group

Millennium Research Group (www.MRG.net), a Decision Resources, Inc. company (www.DecisionResources.com), is the global authority on medical technology market intelligence and the leading provider of strategic information to the healthcare sector. The company provides specialized industry expertise through syndicated reports, ongoing Marketrack(TM) projects, customer loyalty tracking, facility-level procedure forecasting, and customized solutions.

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information, and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www.DecisionResourcesInc.com.

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

(1) using Sawtooth Software's Maximum Difference (MaxDiff) scaling

    For more information, contact:

    Amy Krohn
    Millennium Research Group
    416-364-7776 x101
    akrohn@mrg.net

    Elizabeth Marshall
    Decision Resources Inc.
    781-296-2563
    emarshall@dresources.com


'/>"/>
SOURCE Millennium Research Group
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Although the Health Care Market is Recession-Resistant, It Is Not Recession-Immune, According to Millennium Research Groups Medtech Economic Quarterly Publication
2. US Spinal Nonfusion Procedures Set to Increase Nearly Five Times From 2008 to 2013, According to Millennium Research Group
3. Healthcare Businesswomens Association Announces 2009 Woman of the Year, Dr. Deborah Dunsire, President and CEO of Millennium: The Takeda Oncology Company
4. Thrombectomy Device Market to Approach $300 Million by 2013, According to Millennium Research Group
5. Dana-Farber Researcher Named Millennium Pharmaceuticals Career Development Scholar of The Leukemia & Lymphoma Society
6. New Millennium CyberKnife in Brandon - Grand Opening Celebration on January 21, 2009 - Media Invited
7. Thrombectomy Device Market to Approach $900 Million by 2013, According to Millennium Research Group
8. Millennium Research Groups Year-in-Preview Webinar
9. Millennium Biotechnologies Reports Strong Third Quarter Revenue and Financial Results
10. Millennium Research Group Analyst Available to Comment on FDAs Premarket Approval Recommendation of Genzyme Biosurgerys Synvisc Single-Injection Product for the Knee
11. Millennium Pharmacy Systems Expands into West Virginia
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2017)... ... June 23, 2017 , ... ... Flood Insurance offerings. With the Federal Emergency Management Agency’s (FEMA) recent update of ... United States. In 2012, the Biggert-Waters Act was enacted to reflect the actual ...
(Date:6/23/2017)... (PRWEB) , ... June 23, 2017 , ... Ulster University, ... June, 2017 from 9 am to 3 pm to present to graduate students exciting ... is an original curriculum project led by The Health Improvement Service of the ...
(Date:6/23/2017)... ... 2017 , ... Jusino Insurance Services, a locally owned firm ... Chicago metropolitan area, is embarking on a charity drive in conjunction with the ... in 1897, Hephzibah Children’s Association is one of the oldest social services agencies ...
(Date:6/23/2017)... ... June 23, 2017 , ... Radabaugh & ... to families and business owners in North Central West Virginia, is embarking on ... to differently abled residents in the region. , The Stepping Stones organization offers ...
(Date:6/22/2017)... ... June 22, 2017 , ... Branches, Inc. has been partnering with The ... funding to support its programs focused on providing opportunity to low-income families and breaking ... by the Foundation of $15,000 to support its , Climb to College & Career ...
Breaking Medicine News(10 mins):
(Date:5/30/2017)... 30, 2017 DarioHealth Corp. (NASDAQ: DRIO), a leading global ... announced that it will be presenting at the 7th annual LD ... Erez Raphael , CEO, of DarioHealth will be giving the ... held on June 6th & 7th, 2017 at the Luxe Sunset ... / micro-cap space. About LD ...
(Date:5/26/2017)... 2017  Endo International plc (NASDAQ: ENDP ) ... will represent the Company in a fireside chat at Goldman ... June 13, 2017 at 10:40 a.m. PT / 1:40 p.m. ... Rancho Palos Verdes, CA. ... be available on the Company,s website at http://www.endo.com/investors/overview . ...
(Date:5/22/2017)... 2017  Lilac Corp, the company that sells ... of a new website . The website ... clinical study that showed surprising clearance of the ... individuals suffering from HPV warts, precancerous, or cancerous ... no other treatments that clear the virus. Specifically, ...
Breaking Medicine Technology: