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MilkPEP: St. Louis Family Wins Nationwide got milk? Contest
Date:10/29/2007

Local residents show America how they 'Think About Their Drink'

ST. LOUIS, Oct. 29 /PRNewswire/ --

WHO: The Maples family was the grand prize winner of the Think About

Your Drink Family Challenge among hundreds of families nationwide.

WHAT: The Maples family entered the photo contest by submitting a

creative snapshot of their gang choosing nutrient-rich milk. As

part of a nationwide education campaign, the nation's milk

processors launched the Think About Your Drink Family Challenge

encouraging families around the country to make milk their beverage

of choice. As grand prize winners, the Maples family will receive

a family trip to Walt Disney World!

WHERE: Visit http://www.thinkaboutyourdrink.com to check out Family

Challenge winning photo entries and utilize tools to help you and

your loved ones make better beverage choices. Plus, you can also

get a free, personalized nutrition analysis of your daily drinks

and see how beverage choice can impact the nutrition of a typical

family dinner.

WHY: Over the past decade, milk at dinner has steadily declined and

today nearly 60 percent of children's dinners do not include milk,

according to new findings from The NPD Group.( )

Many experts are concerned, especially since the percentage of

overweight American children and teens has tripled in the last two

decades and a recent report called What America Drinks( ) suggests

that beverage choice may impact weight and the overall quality of

the diet. Research shows drinking the recommended three servings

of lowfat or fat free milk everyday is an important part of a

healthy diet for parents and their kids, and may also contribute

toward maintaining a healthy weight.(3-9)

FOR MORE INFORMATION:

To speak with the winning family or to receive a copy of their winning photo entry, contact Sara Ellison at 312-988-2347, sellison@webershandwick.com.

(1) NPD Group, National Eating Trends 2007

(2) What America Drinks is a comprehensive analysis of U.S. beverage

consumption that was conducted by ENVIRON International Corporation.

The report analyzed data from more than 10,000 Americans ages 4 and

older who participated in the government's National Health and

Nutrition Examination Survey (NHANES) 1999-2000 and 2001-2002 and

provided reasonable dietary reports of food/beverage intakes.

Relationships between selected patterns of beverage use, nutrient

intakes and body mass index (BMI) were examined.

(3) Moore LL, Bradlee LM, Gao DI, Singer M. Low dairy intake in early

childhood predicts excess body fat gain. Obesity. 2006;14:1010-1018.

(5) Novotny R, Daida YG, Acharya S, Grove JS, Vogt TM. Dairy intake is

associated with lower body fat and soda intake with greater weight in

adolescent girls. Journal of Nutrition. 2004;134:1905-1909.

(6) Phillips SM, Bandini LG, Cyr H, Colclough-Douglas S, Naumava E, Must

A. Dairy food consumption and body weight and fatness studied

longitudinally over the adolescent period. International Journal of

Obesity. 2003;27:1106-1113.

(7) Teegarden D. The influence of dairy product consumption on body

composition. Journal of Nutrition. 2005; 135:2749-2752.

(8) Zemel MB, Thompson W, Milstead A, Morris K, Campbell P. Calcium and

dairy acceleration of weight and fat loss during energy restriction in

obese adults. Obesity Research. 2004. 12(4): 582-590.

(9) Melanson EL, Donahoo WT, Dong F, Ida T, Zemel MB. Effect of low- and

high-calcium dairy-based diets on macronutrient oxidation in humans.

Obesity Research. 2005;13:2102-12.


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SOURCE MilkPEP
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