Milk is One Beverage Houston Can't Afford to Keep Off the Gr...(and ensure a family's diet is nutritious...),Health

"It's important not to skimp on the three glasses of lowfat or fat free milk that the Dietary Guidelines for Americans recommend each day," says Ayoob. "Milk is one of the most economical sources of protein and an extremely cost-efficient source of calcium. It's simply one of the most nutrient-rich beverages you can buy."

Priceless Nutrition and Grocery Shopping Resources on whymilk.com

Now more than ever consumers should focus on the economic and nutritional value of the foods and beverages filling their grocery carts to make sure they're getting the most for their money. New tools on whymilk.com about the value of milk and how to maximize household grocery budgets can help:

-- The Value of a Quarter: At about 25 cents per 8-ounce glass, on a gallon basis, milk is a bargain with a number of liquid assets inside. Compare the volume and nutritional value of a quarter's worth of a variety of beverages.

-- Milk's Nine Essential Nutrient Assets: Discover the amount of other beverages needed to get close to the nutrient-rich package in a single 8-ounce glass of milk.

-- Savvy Grocery Shopping Cart: Learn ways to feed a family for less by navigating an interactive cart full of nutrient-packed groceries worth $150, and download a savvy shopping tip sheet and grocery list.

Financial Guru Supports Milk's Value

To launch the campaign's efforts, personal finance expert Suze Orman is the latest celebrity to join the famed Milk Mustache campaign, this time to help families invest in their health. Though Orman advises her fans to never borrow, she knows a good value when she sees it and quickly agreed to lend her upper lip to the campaign. Her Milk Mustache ad debuted September 29 in USA Today.

"In today's economy it's vital to put family first," say
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