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Milk is One Beverage Boise Can't Afford to Keep Off the Grocery List
Date:12/15/2008

says Orman. "Though food costs are up, there still are ways to feed your family well for less. One thing you can't afford to be without is milk because it's packed with nutrients to help make you strong and healthy so you can be wealthy. Milk is one of the most nutritious investments you can make for your family in the grocery store."

Visit whymilk.com to see Orman's new ad and an exclusive, behind-the-scenes view of her got milk? Milk Mustache ad shoot.

Orman's ad copy reads: "Milk your budget. Investing in your health always pays off. That's why I drink lowfat milk. Even at today's prices, an 8-ounce glass of milk only costs about a quarter, which is a great value when you consider that milk is one of the most nutrient-rich items in your grocery cart(1). So drink up. You can't afford not to."

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache "got milk?" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

(1) Based on August 2008 USDA and IRI nationwide grocery surveys for the

average price of a gallon of milk.


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SOURCE The Milk Processor Education Program
Copyright©2008 PR Newswire.
All rights reserved

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