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Mike Bridges Takes Home Four Gold Medals at IPF Masters World Powerlifting Championships; Says NutraCea's RiSolubles(R) is an Essential Part of his Training Regimen
Date:10/21/2008

PHOENIX, Oct. 21 /PRNewswire/ -- NutraCea (OTC Bulletin Board: NTRZ), a world leader in stabilized rice bran (SRB) nutrient research and technology, announced today that world champion powerlifter Mike Bridges received four gold medals for his performances in the squat, bench press and dead lift events and was named World Champion for the 198lb/90k division at the at IPF Masters World Powerlifting Championships in Palm Springs, CA. Bridges points to NutraCea's RiSolubles(R) as an essential component of his training. RiSolubles(R) is a highly nutritious rice-bran-derived nutritional supplement made by NutraCea. Bridges, 51, is not a paid spokesperson for the company.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081021/CLTU906 )

"Competing at this level is extreme and if a supplement is not effective, I'm not going to take it," commented Mike Bridges when asked about selecting supplements. "I've been taking RiSolubles(R) for over a year because it is an effective supplement that completes my dietary goals for supplying sustained energy, reduced recovery time and building lean muscle mass. Equally important to me is that RiSolubles(R) is all natural."

RiSolubles(R) delivers a concentrated nutritional profile and powerful antioxidant value in a light powder form. It is currently only available on NutraCea's website at http://www.nutracea.com.

"RiSolubles(R) is a fantastic product for professional athletes who are training for competition and we're elated to be a part of Mike Bridges' success in his most recent competitions," said Kody Newland, Senior Vice President of Sales at NutraCea. He continued, "We're seeing product sales within the sports nutrition arena grow, and it's because athletes are seeking the same benefits that Mike Bridges is experiencing."

About Mike Bridges

Since 2003, Bridges has won several Master Nationals and IPF World Titles, setting multiple new world records along the way. In early 2008 at the Arnold Classic he set a world record with a 716 squat in the 198-pound division. In 2007, at the age of 50, Bridges decided to go head-to-head with younger competitors and entered the Open Nationals in St. Louis, Mo., setting six world records and beating every younger competitor. He also won the Master IPF World Bench Press title in Schwedt, Germany in the fall of 2007, setting a world record of 512 pounds.

About NutraCea

NutraCea is a world leader in production and utilization of stabilized rice bran. They hold many patents for stabilized rice bran production technology and proprietary neutraceutical formulas ranging from arthritis, chronic bowel conditions, and effective diabetes control to cardiovascular disease treatment protocols. NutraCea's proprietary technology enables the creation of food and nutrition products to be unlocked from rice bran, normally a waste by-product of standard rice processing. Committed to helping the underfed, they're heavily involved in providing product and technology for developing countries through NutraCea's RiceAde feeding program. More information can be found in the Company's filings with the SEC and you can visit the NutraCea website http://www.NutraCea.com. For more information on RiSolubles, go to http://www.nutracea.com/NutraCeaStore.

Forward-Looking Statements

This release contains forward-looking statements. Actual results may differ from those projected due to a number of risks and uncertainties, including, but not limited to the possibility that some or all of the pending matters considered by the Company may not proceed as contemplated and the matters specified in the Company's filings with the Securities and Exchange Commission. These statements are made based upon current expectations that are subject to risk and uncertainty. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward- looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the Company's filings with the Securities and Exchange Commission, including the company's most recent periodic report.

Investor Relations Contact:

Marilynn Meek

Financial Relations Board

Phone: 212-827-3773

mmeek@frbir.com

Company Contact:

Kody Newland

Senior Vice President of Sales

602 522 3000

knewland@nutracea.com


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SOURCE NutraCea
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