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Midbrook Medical Brings Industrial Experience to Medical Fabrication
Date:3/30/2010

“First, our products are very robust,” says Midbrook business development director Jamie Crowley. “Because we are used to the demands of an industrial environment, we don’t know how to build them any other way. We feel that this consistent level of quality has been very appealing to our customers.” It has also been appealing to distribution houses, several of which sell products manufactured by Midbrook Medical.

However, customers also have the option to contact Midbrook Medical directly. This role as both manufacturer and seller of custom fabrications provides another benefit. “By contacting us directly, customers will be paying first level pricing that has not had to be increased to cover the expenses of a distributer or outside sales representative,” says Crowley. “They are getting the same high quality products their neighbor health systems are getting, but at a drastically reduced price.” By selling direct to the customer, Midbrook Medical is a position to provide more product at a lower price than what can be obtained from a distribution house.

Finally, because Midbrook Medical also makes cart washers, they are in a unique position from which to understand the difficulties of cleaning equipment. “Since we make cart washers, we are very sensitive to the characteristics of carts that make them most easily and effectively washed and dried,” says Crowley. Midbrook’s decades of experience in the cleaning industry also allows them to look at cleaning issues from a perspective different than most medical providers, who have no background in equipment washing.

The quality and convenience of Midbrook Medical has been an important part of their early success, and both of those attributes seem poised to improve even more as they become increasingly familiar with the needs of healthcare providers.

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