Microsoft Announces Winners of the 2008 Pharmaceutical and Life Sciences Innovat...(tralizingbiochemical screening operation...),Health

AstraZeneca implemented Thermo Scientific Nautilus Laboratory Information Management Systems (LIMS) to centralize biochemical screenings, map laboratory workflows and dramatically drive efficiency through superior data management. Built on Microsoft's Visual Studio .NET, Thermo Scientific Nautilus LIMS helped coordinate global requests, automate workflows and standardize screening. Within six months of the deployment, AstraZeneca realized a 180 percent efficiency gain across its laboratories from the centralized screening process.

-- Sales and Marketing: Sanofi-aventis and Brimstone. Sanofi-aventis, a leading global pharmaceutical company, discovers, develops and distributes therapeutic solutions. As the role of today's pharmaceutical representatives is evolving, they are tasked with delivering real-time product information and clinical and patient support materials to communicate with physicians and other stakeholders across multiple channels.

Sanofi-aventis deployed Brimstone's customer relationship management (CRM) v06 solution for life sciences to help develop a multichannel CRM solution based on Microsoft Dynamics CRM and Microsoft Office SharePoint Server 2007. Utilizing existing technology investments, the solution helped marketing and sales staff easily segment and analyze customer information to improve the overall sales process and drive business performance.

-- Clinical Development: The Scripps Research Institute and InterKnowlogy. The Scripps Research Institute, one of the country's largest private, nonprofit research organizations, has become internationally recognized for its basic research across the
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