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Microban International Partners with Magic American Products to Launch Magic(R) Brand Products with Microban(R) Antimicrobial Product Protection
Date:2/12/2008

HUNTERSVILLE, N.C., Feb. 12 /PRNewswire/ -- Microban International, Ltd., the global leader in built in antimicrobial product protection, and Magic American Products, Inc., makers of Magic(R) brand products, have partnered to launch new Magic(R) Bath Sealer Trims with Microban(R) antimicrobial product protection.

Inhibiting the growth of microbes, such as stain and odor causing bacteria, mold and mildew, Microban(R) antimicrobial product protection will keep the bath sealer trims cleaner between cleanings, providing consumers with an innovative bathroom sealing solution that is not only easy to apply, but easier to keep clean too. And, as Magic(R) Bath Sealer Trims are infused with Microban(R) antimicrobial protection during the manufacturing process, it won't wash off or wear away, even in environments that are continually moist.

"We entered this partnership to address heightened concerns from consumers about microbial growth in areas of the home, such as bathrooms, where moisture is most prevalent. We are excited to be able to address this concern and offer the first and only bath sealer trims with Microban(R) antimicrobial product protection," says Ralph Hickman, VP of Marketing and Product Development at Magic American -- a division of the Homax Group.

David Meyers, President and CEO of Microban International says, "Microban(R) technology makes perfect sense for this product application and we are happy to partner to bring innovative Magic(R) Bath Sealer Trims with Microban(R) antimicrobial protection to the market that will make bathroom cleaning easier and provide added peace of mind between cleanings."

Magic(R) Bath Sealer Trims, the first Magic(R) products to launch with exclusive Microban(R) antimicrobial product protection, will be available at select retail locations in February.

About Microban

Microban International, Ltd. is a global technology and marketing company dedicated to enhancing high quality consumer, industrial and medical products with branded built-in protection from microbes. Microban International licenses the Microban(R) global brand name, sells custom-engineered compounds, and provides a range of services, including regulatory and marketing support. The Microban(R) brand promises continuous and durable antimicrobial product protection, built-in during manufacture to not wear out for the useful life of the product. Microban International is headquartered in North Carolina with operations in North America, Europe and Asia. For more information on Microban, please contact (704) 875-0806 or visit http://www.microban.com.

About Magic American Products

Based in Bedford Heights, OH, Magic American Products, a Homax Group company, is a leading marketer and distributor of branded specialty cleaning and bath products. Founded in 1934, Magic American brands include: Goo Gone(R), Magic(R), Magic(R) Bath, Myro(R) and Gonzo(R). For more information on Magic American products, please contact (440) 786-3100 or visit http://www.magicamerican.com.

About The Homax Group

Based in Bellingham, WA, The Homax Group, Inc. is a leading supplier of high-quality, consumer friendly, DIY and contractor products. Its top-selling brands include Homax(R), Magic(R), Goo Gone(R), Jasco(R), Tile Guard(R), Rhodes American(R), Natural Magic(R), Stone Care International(R) and Black Flag(R). These products are carried nationally at home centers, mass merchandisers, hardware stores, paint dealers, grocery chains and specialty retailers. For more information on Homax products, please contact 360.733.9029 or visit http://www.homaxproducts.com.

Contact: Sarah Payne

(704)-875-0806


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SOURCE Microban International, Ltd.
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