CARY, N.C., April 2 /PRNewswire/ -- MicroMass Communications, Inc., a leader in behavioral science-based relationship marketing in the healthcare industry, has promoted Kim Levy to senior vice president. Located in the agency's Morristown, N.J. office, she will continue to provide strategic support to MicroMass clients, along with contributing to the agency's business development and marketing efforts.
She reports to Jay Bigelow, president.
Levy, 41, a veteran with more than a decade of experience on both the agency and client sides, has been responsible for medical marketing, promotion, managed care and CME. With wide-ranging category expertise, she has worked in oncology, psychiatry, women's health, urology, cardiovascular, pain management, ophthalmology, renal health and diagnostics/medical devices.
"Kim's management and category experience and her understanding of the behavioral drivers that generate adherence will be a major benefit to our growing list of clients," said Bigelow.
Prior to joining MicroMass in 2006, Levy spent three years as a medical education/marketing consultant for both pharma clients and agencies in the medical education arena, facilitating advisory boards, working with thought-leaders, developing marketing plans and creating strategies for managed care opinion leaders and supervising account teams.
Before that, she spent six years with Adair-Greene Healthcare Communications, an Atlanta-based healthcare agency, most recently as senior vice president, managing director, where she was responsible for the account services, creative and operational staff.
Levy started her career at Solvay Pharmaceuticals, a global pharmaceutical group based in Brussels, Belgium, where she worked out of the company's offices in Atlanta, Ga. from 1989 to 1997.
Levy holds a Masters of Science in health care management from
SOURCE MicroMass Communications, Inc.
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