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MicroMass Promotes Kim Levy To Senior Vice President

CARY, N.C., April 2 /PRNewswire/ -- MicroMass Communications, Inc., a leader in behavioral science-based relationship marketing in the healthcare industry, has promoted Kim Levy to senior vice president. Located in the agency's Morristown, N.J. office, she will continue to provide strategic support to MicroMass clients, along with contributing to the agency's business development and marketing efforts.

She reports to Jay Bigelow, president.

Levy, 41, a veteran with more than a decade of experience on both the agency and client sides, has been responsible for medical marketing, promotion, managed care and CME. With wide-ranging category expertise, she has worked in oncology, psychiatry, women's health, urology, cardiovascular, pain management, ophthalmology, renal health and diagnostics/medical devices.

"Kim's management and category experience and her understanding of the behavioral drivers that generate adherence will be a major benefit to our growing list of clients," said Bigelow.

Prior to joining MicroMass in 2006, Levy spent three years as a medical education/marketing consultant for both pharma clients and agencies in the medical education arena, facilitating advisory boards, working with thought-leaders, developing marketing plans and creating strategies for managed care opinion leaders and supervising account teams.

Before that, she spent six years with Adair-Greene Healthcare Communications, an Atlanta-based healthcare agency, most recently as senior vice president, managing director, where she was responsible for the account services, creative and operational staff.

Levy started her career at Solvay Pharmaceuticals, a global pharmaceutical group based in Brussels, Belgium, where she worked out of the company's offices in Atlanta, Ga. from 1989 to 1997.

Levy holds a Masters of Science in health care management from Mercer University in Atlanta, Ga., and a Bachelor of Arts in Political Science from the University of California at Davis in Davis, Calif. She is member of the American College of Health Care Executives (ACHE). A frequent contributor to industry publications, she has also spoken at pharmaceutical marketing industry conferences. She lives in Chester, N.J.

About MicroMass Communications, Inc.

MicroMass personalizes brands. Founded in 1994, MicroMass is a relationship marketing agency with unrivalled capabilities in the use of behavioral science for gaining and applying deep consumer insights. The company's approach is founded on the belief that understanding the critical factors that influence individual behavior and creating a dialogue that addresses those factors is the best way of building enduring relationships between customers and brands.

Unlike traditional agencies that are "siloed" or structured by discipline, MicroMass brings together under one roof the expertise and services for building sophisticated, multi-channel programs that span the full relationship marketing continuum.

Headquartered in Cary, N.C., with a second office in Morristown, N.J., MicroMass is one of the fastest growing agencies in its field. With experience in more than 30 therapeutic categories, MicroMass has a roster of clients that includes GlaxoSmithKline, Johnson & Johnson, LabCorp, Merck & Co., Inc., Novartis, Shire and UCB Pharma.

For additional information on MicroMass, visit

    CONTACT:  Julie Laitin (212) 286-2424       Cynthia Amorese (908) 665-8072
              Email:    Email:

SOURCE MicroMass Communications, Inc.
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