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MicroMass Hires Veteran Relationship Marketing Strategist Richard Patterson As VP, Group Account Director
Date:6/30/2009

nformation and interactive decision-support tools in 11 health areas. For the previous nine years, as a founding partner of The Hastings Healthcare Group in Pennington, N.J., he served as executive vice president and as managing director of the Outcomes Management division, focusing on patient relationship marketing. In the latter role, he acted as chief strategist for numerous programs that applied the principles of behavioral science to programs that support healthcare brands.

Patterson began his healthcare marketing career working in medical advertising agencies in New York and New Jersey, developing materials for healthcare professionals, medical education programs, and patient education programs.

Patterson holds a Master of Science in biological chemistry and a Master of Science in human genetics from the University of Michigan at Ann Arbor. He also earned a Bachelor of Science in biochemistry from the State University of New York (SUNY) at Stony Brook. He lives in Doylestown, Pa.

About MicroMass Communications, Inc.

MicroMass personalizes brands. Founded in 1994, MicroMass is a relationship marketing agency with unrivalled capabilities in the application of behavioral science to marketing challenges. The company's approach is founded on the belief that understanding the critical factors that influence individual behavior and creating a dialogue that addresses those factors is the best way of building enduring relationships between customers and brands.

Unlike traditional agencies that are "siloed" or structured by discipline, MicroMass brings together under one roof the expertise and services for building sophisticated, multi-channel programs that span the full relationship marketing continuum.

Headquartered in Cary, N.C., with a second office in Morristown, N.J., MicroMass is one of the fastest growing agencies in its fie
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SOURCE MicroMass Communications, Inc.
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