Navigation Links
MicroMass Hires Veteran Relationship Marketing Strategist Richard Patterson As VP, Group Account Director
Date:6/30/2009

CARY, N.C., June 30 /PRNewswire/ -- MicroMass Communications, Inc., a leader in behavioral science-based relationship marketing in the healthcare industry, has appointed veteran business executive and marketing strategist Richard Patterson to the position of vice president, group account director. He will spearhead the agency's oncology business, reporting to John Grunstein, executive vice president of client services.

Patterson brings almost three decades of healthcare marketing experience to his new position, working in a variety of leadership roles and in more than 20 therapeutic areas. He has particular expertise in relationship marketing, with extensive experience using the tools of behavioral science to empower patients, improve adherence, and build brands.

An accomplished entrepreneur, Patterson pioneered development of one of the first technology-enabled services to coordinate interactive communication between patients and their healthcare providers. He is the editor and lead author of "Changing Patient Behavior - Improving Outcomes in Health and Disease Management," published by the American Hospital Association Press in 2001.

"We are very pleased to have Rich on board," Grunstein said. "He has a proven track record for combining insight and analysis with exceptional planning and execution, delivering solutions that build strong brands as well as strong relationships."

Patterson joins MicroMass from Patterson Consulting Group, LLC, which he founded in 2003 and led as president, directing the development of major multi-channel relationship marketing programs for leading pharmaceutical companies including Pfizer, Abbott Laboratories, and Novo Nordisk.

Prior to starting Patterson Consulting Group, Patterson was a division president of Austin, Tex.-based HealthAnswers, Inc., where he managed development of an online health portal that provided comprehensive health i
'/>"/>

SOURCE MicroMass Communications, Inc.
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine news :

1. MicroMass Promotes Kim Levy To Senior Vice President
2. Pioneer Surgical Technology Hires Vice President of New Business Development
3. WeissComm Partners Makes 10 New Hires as It Wins New Accounts and Grows Existing Business
4. LehmanMillet Continues Expansion with Strategic Hires
5. AXA Equitable Life Insurance Co. Hires William McDermott to Lead Corporate Retirement Planning Business
6. Staffing Agency Hires Local Television News Team, Launches Broadband Network for Nurses
7. Medi-Promotions Hires Industry Executive to Expand its Medi-Scripts Prescription Pad Model
8. Pioneer Surgical Technology Hires New Spinal Franchise Manager
9. ReBuilder Medical Technologies, Inc. Hires Nurses Exclusively to Provide Customer Support
10. FBR Capital Markets Hires Senior Healthcare Analyst
11. Casey Family Programs Hires Ken Patterson as Managing Director of Child and Family Services
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/22/2015)... AZ (PRWEB) January 22, 2015 Padre Murphy's ... long supporter of Pro Player Health Alliance (PPHA). ... Padre Murphy's in getting everyone, including NFL greats, treated for ... of the leading groups supporting the cause in the valley. ...
(Date:1/22/2015)... AngelWeddingDress, the premier women’s dress supplier, has ... View website of AngelWeddingDress.com to find more ... dresses online for a bridal party. AngelWeddingDress offers a ... them. Its maternity wedding dresses are specially designed for ...
(Date:1/22/2015)... 22, 2015 Autocarinsurancebest.com has released a new ... commercial auto insurance policy . , Auto insurance quotes ... It is no longer necessary to call an agent or ... available online on a single website: http://autocarinsurancebest.com/ . , ...
(Date:1/22/2015)... 2015 Yesterday, Senator Holly Mitchell ... Kristin Olsen (R-Modesto) were honored by the California ... biotechnology, biomedical science, medical device and pharmaceutical innovation ... the “2014 Life Sciences Champion” award from CHI ...
(Date:1/22/2015)... 2015 EBSCO Information Services (EBSCO) ... their relationship in an effort to further promote visibility and ... EBSCO has long made AMA journals available via its subscription ... The JAMA Network. , Long known as both ...
Breaking Medicine News(10 mins):Health News:Padre Murphy's Holds NFL Retired Players Association Party Star Studded Event With Bud Light and Pro Player Health Alliance Sponsoring 2Health News:Padre Murphy's Holds NFL Retired Players Association Party Star Studded Event With Bud Light and Pro Player Health Alliance Sponsoring 3Health News:AngelWeddingDress Has Recently Released Its Collection Of 2015 Maternity Wedding Dresses 2Health News:Commercial Auto Insurance Provides Several Important Features! 2Health News:California Biomedical Community Honors Senator Holly Mitchell, Assemblymembers Susan Bonilla & Kristin Olsen 2Health News:California Biomedical Community Honors Senator Holly Mitchell, Assemblymembers Susan Bonilla & Kristin Olsen 3Health News:EBSCO Expands Partnership with the American Medical Association 2Health News:EBSCO Expands Partnership with the American Medical Association 3Health News:EBSCO Expands Partnership with the American Medical Association 4
... of the,American Heart Association extend their sympathy to the ... died suddenly on Friday., "Tim Russert was a ... this loss," said Dan Jones, M.D., president of the ... issues that touched,all of our lives, including healthcare. In ...
... cervical cancer also leads to throat cancer in males ... half of all people will have a sexually transmitted ... the American Social Health Association reports. , One of ... the human papillomavirus, or HPV. , Most HPV carriers ...
... Medical Services LLC, a,subsidiary of InEnTec LLC, today ... a Plasma Enhanced Melter ("PEMTM) and power generation,facility ... County, California. The,facility would have recycled medical waste ... Citing changing business strategies,and market conditions, the company ...
... polio,eradication, seek Guinness record for world,s largest book ... Hollywood were to,produce a new movie about the ... downtown Los Angeles this week, when about 20,000 ... Rotary International,s annual,convention., Often described as a ...
... more than two-thirds of women with disorder , , ... syndrome (DSPS) appears to be linked to irregular menstrual cycles ... report. , DSPS occurs when your internal clock is ... staying up late and having difficulty waking early is your ...
... Repellant, Eliminate,Standing Water, HARRISBURG, Pa., June 13 ... to test positive for the,West Nile Virus and reminded ... by an infected mosquito., The positive sample was ... mosquitoes with West Nile Virus is a reminder that ...
Cached Medicine News:Health News:HPV Vaccine for Boys? It Just Might Happen 2Health News:HPV Vaccine for Boys? It Just Might Happen 3Health News:HPV Vaccine for Boys? It Just Might Happen 4Health News:InEnTec Medical Services LLC Cancels Permits to Build a Waste Recycle and Power Production Facility Near Red Bluff, California 2Health News:Rotary Brings the World to Los Angeles 2Health News:Rotary Brings the World to Los Angeles 3Health News:Delayed Sleep Pattern Tied to Irregular Menstrual Cycles 2Health News:PA's First West-Nile-Positive Mosquito of 2008 Season Discovered in Luzerne County 2
(Date:1/23/2015)... , Jan. 23, 2015 For the pharmaceutical industry, ... dealing with payers. Likewise, the importance of the managed markets ... only continue to grow as payer formularies and provider networks ... At the same time, managed markets leaders must ...
(Date:1/23/2015)... Jan. 23, 2015 Research and Markets ( ... "Urinary Catheters Market (Indwelling or Foley Catheters, Intermittent Catheters ... Analysis, Size, Share, Growth, Trends and Forecast 2014 - ... At present, the global market for urinary catheters ...
(Date:1/23/2015)... ( www.medscope.org ), the leading provider of medical alert ... World magazine Connected World Award for its new ... used anywhere, anytime. The nomination was made by RacoWireless, ... MedScope, Landon Garner , Director of Marketing of ...
Breaking Medicine Technology:As Payer Influence Rises, Pharmaceutical Companies work to Optimize the Managed Markets Function 2Urinary Catheters Market (Indwelling or Foley Catheters, Intermittent Catheters and Male External or Condom Catheters) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020 2Urinary Catheters Market (Indwelling or Foley Catheters, Intermittent Catheters and Male External or Condom Catheters) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020 3MedScope Nominated by RacoWireless for Prestigious 2015 Connected World Magazine Connected World Award 2
... garment distributor, has announced that the redesigned Solaris ReadyWrap ... to compression stockings , the garments are sold ... thigh, and resemble an athletic brace. "This ... for several years, but they recently made some changes ...
...  Intellect Neurosciences, Inc. (OTCPK: ILNS) announces that Dr. ... presenting at the 10TH Annual BIO Investor Forum. ... emerging companies seeking capital, distribution, and visibility with ... and public healthcare companies. The meeting will take ...
Cached Medicine Technology:BrightLife Direct Introduces Redesigned Solaris ReadyWrap Quick-Fit 2Intellect Neurosciences, Inc. to Present at OneMedForum 2Intellect Neurosciences, Inc. to Present at OneMedForum 3
... available in five different models. Choose mechanical ... Ft. (39 liters), 2.5 cu. Ft. (71.5 ... Equally important, Precision Economy Incubators combine a ... stability, and uniformity. As a result, you ...
... available in five different models. Choose mechanical ... Ft. (39 liters), 2.5 cu. Ft. (71.5 ... Equally important, Precision Economy Incubators combine a ... stability, and uniformity. As a result, you ...
... Precision Economy Incubators available in five ... capacities of 1.4 cu. Ft. (39 liters), ... cu. ft. (129 liters. Equally important, Precision ... with excellent temperature sensitivity, stability, and uniformity. ...
Aspheric diagnostic lens. 90D...
Medicine Products: