CARY, N.C., June 30 /PRNewswire/ -- MicroMass Communications, Inc., a leader in behavioral science-based relationship marketing in the healthcare industry, has appointed veteran business executive and marketing strategist Richard Patterson to the position of vice president, group account director. He will spearhead the agency's oncology business, reporting to John Grunstein, executive vice president of client services.
Patterson brings almost three decades of healthcare marketing experience to his new position, working in a variety of leadership roles and in more than 20 therapeutic areas. He has particular expertise in relationship marketing, with extensive experience using the tools of behavioral science to empower patients, improve adherence, and build brands.
An accomplished entrepreneur, Patterson pioneered development of one of the first technology-enabled services to coordinate interactive communication between patients and their healthcare providers. He is the editor and lead author of "Changing Patient Behavior - Improving Outcomes in Health and Disease Management," published by the American Hospital Association Press in 2001.
"We are very pleased to have Rich on board," Grunstein said. "He has a proven track record for combining insight and analysis with exceptional planning and execution, delivering solutions that build strong brands as well as strong relationships."
Patterson joins MicroMass from Patterson Consulting Group, LLC, which he founded in 2003 and led as president, directing the development of major multi-channel relationship marketing programs for leading pharmaceutical companies including Pfizer, Abbott Laboratories, and Novo Nordisk.
Prior to starting Patterson Consulting Group, Patterson was a division president of Austin, Tex.-based HealthAnswers, Inc., where he managed development of an online health portal that provided comprehensive health i
|SOURCE MicroMass Communications, Inc.|
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