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Michigan Society for Healthcare Planning and Marketing to Hold Fall Conference

LANSING, Mich., Oct. 6 /PRNewswire/ -- The Michigan Society for Healthcare Planning and Marketing will host its 2009 Fall Conference from 8 a.m. - 3 p.m. Friday, Oct. 16 at Lansing Community College's M-Tec West Campus, 5708 Cornerstone Drive, just south of I-496.

Topics to be discussed include health care reform, hospitals of the future, strategic planning and using e-mail and video as effective communications tools. Keynote speakers are James Bradford, political advisor of from James Bradford Research and Don Seymour of Don Seymour & Associates, a health care consulting company.

Bradford will discuss health care reform and its implications for providers from 8:45 - 10 a.m.

Seymour will discuss hospitals of the future from 10:30 a.m. - noon.

Participants may also choose to attend one of two break-out sessions to be held from 1:30 - 3 p.m.:

  • Leveraging E-mail and Video as Effective Communications Tools. Presenters are Michelle Hornberger of Crittenton Hospital Medical Center, and Scott Thornton of the TMV Group, a media consulting firm.
  • Best Practice Strategic Planning: Lessons from Baldrige winning hospitals. Presenter is Robert "Bo" Snyder, of Bo Snyder Consulting, Inc.

Cost for the conference, which includes breakfast and lunch, is $75 for members, $120 for non-members and $30 for students. .Registrations received after Oct. 12 will be charged a $25 late fee.

To register online, visit Questions may be directed to Karen Kippen at

SOURCE Henry Ford Health System

SOURCE Henry Ford Health System
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