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Meth Project Advertisements Selected for National Prevention Campaign
Date:9/13/2007

linois, Indiana, Iowa, Kentucky, Oregon, and Washington. The Campaign is expected to run through March 2008 in those markets, and will extend to Alabama, Minnesota, Nebraska, Ohio, Utah, and Wyoming through print advertising, and nationally through news media outreach and online resources. Four of the Meth Project's print and broadcast ads will be featured in the Campaign. Each began airing in Montana in 2006, and are now airing in Arizona as part of the Arizona Meth Project's media campaign. The ads can be viewed at http://www.methproject.org.

"ONDCP is providing an extraordinary service by taking this campaign to states that are experiencing the devastating effects of methamphetamine use, and we are honored to be a part of it," said Nitsa Zuppas, executive director of the Meth Project. "Montana's ad campaign has been extremely successful. Over the past two years Montana has made considerable progress in dealing with its Meth epidemic. Our public education campaign is working, people are talking about the problem, and kids are getting the message."

The Meth Project first launched in Montana in 2005 as the Montana Meth Project, and has demonstrated impressive results. Since its inception, Meth-related crime in Montana has dropped by nearly 53%, and workers testing for Meth have declined by 70%, the largest drop in the country. The success and innovative approach of the Meth Project's programs led to a recent citation by the White House as a model for the nation.

The Meth Project oversees individual state programs currently running in Montana, Illinois, Arizona, and Idaho, providing an organization and governance model, public service messaging, a media planning model, measurement methodology, and public outreach initiatives. Additional states are expected to launch similar programs in the coming year.

About the Meth Project

The Meth Project is a national non-profit organization, hea
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SOURCE The Meth Project
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