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Meth Project Advertisements Selected for National Prevention Campaign
Date:9/13/2007

White House Office of National Drug Control Policy to Include Meth Project

Ads as Part of New Anti-Methamphetamine Initiative

PALO ALTO, Calif., Sept. 13 /PRNewswire-USNewswire/ -- The Meth Project announced today that its award-winning television advertisements have been selected by the White House Office of National Drug Control Policy to be included in a new national Meth prevention campaign.

The Anti-Meth Campaign was unveiled today by ONDCP Director John Walters, Congressman Rick Larsen (D-WA), chairman of the House Meth Caucus, and Congressman Dave Reichert (R-WA) at a press conference in Seattle. Coordinated through the ONDCP's National Youth Anti-Drug Campaign, the prevention campaign includes advertising and public education outreach. It is designed to raise awareness about the dangers of Meth and provide information about the effectiveness and availability of Meth treatment. The main target audience for the Campaign is young adults, ages 18 to 34.

Since the Montana Meth Project began, the state went from #5 in the nation to #39 in terms of Meth use. Meth-related crime has dropped and positive workplace testing has declined by more than 70%.

"Thanks to the combined efforts of Federal, State, and local officials, as well as community and private sector organizations like the Meth Project, there has been significant progress against this country's methamphetamine problem," Walters said. "But in certain areas of this country, Meth continues to have devastating effects on users, their families, and communities. By bringing a strong and compelling prevention campaign to other parts of the country, we can continue to raise awareness about the extreme negative consequences associated with this drug. This Campaign is an important step in our ongoing effort against Meth use."

ONDCP is launching its Anti-Meth Campaign in eight States where Meth prevalence and treatment admissions rates are high: Alaska, California, Il
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SOURCE The Meth Project
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