NEW YORK, July 30 /PRNewswire/ -- Metabolife, a leading brand in the weight management industry, announced today their "Less Is More" campaign, which will encourage participants to bring about positive, incremental changes to their lives and the lives of others through simple, every day thoughtful actions. The campaign will be kicked-off by 1,000 mini-launch parties in major cities across the country on September 26, 2009 with the help of the online party planning company Houseparty.com.
The main operating component of the campaign will be a website that will provide participants with a place to document their positive task list, enlist the participation of others and read inspirational stories that highlight the work that others have done to benefit their community. To help keep it fun, participants will have a chance to win a variety of prizes based on their level of involvement in promoting positive tasks for themselves and others. The website launch will coincide with the 1,000 parties and allow people across the country to participate at once.
"Metabolife has always been a brand dedicated to providing products to consumers to support them in their efforts to bring positive, physical change to their lives," says Niki Simoneaux, Director of Brand Management, Metabolife. "With this new campaign, we hope to encourage participants to explore new ways to enhance their lives by taking part in small, but impactful measures that bring positive incremental change to their communities and the world."
Metabolife (www.metabolife.com) is a dietary supplement brand with six products that include Metabolife Ultra(R), Metabolife(R) Green Tea, Metabolife(R) Caffeine Free, Metabolife(R) Break Through, Metabolife(R) Extreme Energy and Metabolife(R) Aqua Slim(TM). All the Metabolife products are supported by MLifeSupport on www.metabolife.com, a free online community of inspiration, motivation and real help from experts and peers. Metabolife is made by ISI Brands Inc., a leading global manufacturer of high quality dietary supplement products. For information about other great products from ISI Brands visit www.isibrands.com.
For future information about "Less Is More", please visit www.joinlessismore.com.
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