Unique Commitment to Reach Areas with Low Donation Rates, Encourage New York Blood Donor Diversity
LONG ISLAND CITY, N.Y., June 20 /PRNewswire-USNewswire/ -- New York Blood Center (NYBC), the nation's largest community-based, non-profit, independent blood services center, today launched a mobile blood "donor coach," funded by a $160,000 grant from MetLife Foundation. The bright red coach prominently features Snoopy, MetLife's mascot, making it an eye-catching reminder, in the communities it serves, of the importance of blood donation.
The coach will allow NYBC to reach communities in the five New York City boroughs with historically low donation rates, but whose blood is critically needed to help those suffering from a variety of health conditions, including sickle cell anemia, thalassemia and leukemia.
"MetLife has a long history of extraordinary support and commitment to increase donations from all communities, improve donor convenience, and save lives," said Dr. Robert Jones, President and CEO of NYBC. "We're just thrilled to have Snoopy on board!"
"MetLife and MetLife Foundation are proud of their support of NYBC through the years," said William J. Mullaney, President, Institutional Business, MetLife, who serves as the Chairman of the New York Blood Center's Volunteer Leadership Campaign, and was executive sponsor of MetLife's Blood and Bone Marrow donation program for many years. "Our goals are the same -- to increase blood donations and blood research efforts. By traveling throughout the five boroughs, this new donor coach will help make it easier for New Yorkers to donate blood."
For the past 60 years, MetLife has been an active participant and
supporter of NYBC's blood drives. The company regularly sponsors employee
blood drives, and has also provided leadership, time,
|SOURCE MetLife Foundation|
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