In addition to the radio messages, the campaign supports the parents/caregivers section of the Partnership's Web site (http://www.drugfree.org). Visitors can find tips and resources there to help them keep their kids drug and alcohol free, along with access to advice and support from prevention experts.
Visitors to drugfree.org also can download copies of the brochure "Your Child Needs You! A Guide To Help Your Child Lead a Healthy Drug-Free Life," available in English, Spanish and Chinese. The brochure includes information on the dangers of illicit drug use and serves as a resource to help parents prevent drug use among their children and is also available from the National Clearinghouse for Alcohol and Drug Information at 800-729-6686.
MetLife Foundation's multimedia parenting skills campaign received the 2002 Gold Wilmer Shields Rich Award for Excellence in Communications from the Council on Foundations and the Communications Network.
The Partnership for a Drug-Free America is a nonprofit organization
uniting communications professionals, renowned scientists and parents. Best
known for its national drug-education campaign, the Partnership's mission
is to reduce illicit drug use in America. Now in its 20th year, the
Partnership helps parents and caregivers effectively address drug and
alcohol abuse with their children. A major new initiative now unfolding
integrates the latest science and research with the most effective
traditional media and digital communication techniques to give parents the
tools, resources and support they need to help their children lead healthy
lives. This effort -- the first ever for the Partnership -- will inc
|SOURCE The Partnership for a Drug-Free America|
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