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MetLife Foundation Begins New Phase of Award-Winning Parenting Skills Campaign in Collaboration with the Partnership for a Drug-Free America(R)
Date:9/24/2007

messages in English will air on radio stations in New York, Boston, Chicago, Philadelphia, St. Louis, Hartford/New Haven, Providence, Washington, D.C., San Francisco and Pittsburgh. In Miami, New York and Chicago, the radio messages will also air in Spanish.

In addition to the radio messages, the campaign supports the parents/caregivers section of the Partnership's Web site (http://www.drugfree.org). Visitors can find tips and resources there to help them keep their kids drug and alcohol free, along with access to advice and support from prevention experts.

Visitors to drugfree.org also can download copies of the brochure "Your Child Needs You! A Guide To Help Your Child Lead a Healthy Drug-Free Life," available in English, Spanish and Chinese. The brochure includes information on the dangers of illicit drug use and serves as a resource to help parents prevent drug use among their children and is also available from the National Clearinghouse for Alcohol and Drug Information at 800-729-6686.

MetLife Foundation's multimedia parenting skills campaign received the 2002 Gold Wilmer Shields Rich Award for Excellence in Communications from the Council on Foundations and the Communications Network.

The Partnership for a Drug-Free America is a nonprofit organization uniting communications professionals, renowned scientists and parents. Best known for its national drug-education campaign, the Partnership's mission is to reduce illicit drug use in America. Now in its 20th year, the Partnership helps parents and caregivers effectively address drug and alcohol abuse with their children. A major new initiative now unfolding integrates the latest science and research with the most effective traditional media and digital communication techniques to give parents the tools, resources and support they need to help their children lead healthy lives. This effort -- the first ever for the Partnership -- will inc
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SOURCE The Partnership for a Drug-Free America
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