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MetLife Foundation Begins New Phase of Award-Winning Parenting Skills Campaign in Collaboration with the Partnership for a Drug-Free America(R)
Date:9/24/2007

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"Right now in the U.S., there are 32 million(1) families with children at risk of abusing drugs and alcohol," said Steve Pasierb, president and CEO of the Partnership. "Clearly there is a critical need to truly help parents feel more prepared and comfortable discussing the issues this generation of kids is facing. The need has never been greater, nor has this issue been more relevant than it is today. We want to help parents understand how things have changed and help remind them that communication is a powerful tool in helping kids make healthy choices for themselves. Parents greatly underestimate the real power they have on this issue."

Partnership research continually shows that kids who learn a lot about the risks of drugs at home are up to 50 percent less likely than their peers to use drugs, yet fewer than one-third of teens, just 31 percent, say they are getting that message from their parents.

"By talking with their teens about the dangers of drug abuse, parents can help them live healthy drug-free lives," said Sibyl Jacobson, president of MetLife Foundation. "This campaign underscores the risks of drug use and reinforces the influence that parents can have on their teens by providing the tools they need to help their children make the right choices."

"It is crucial that we help parents understand the threats facing their teens today," said Pasierb. "This campaign should serve as a wake-up call to parents that their teen is facing a drug landscape that is vastly different from when they themselves were teens, and backs up that news with help and resources. MetLife Foundation's continued support of this effective parenting skills campaign exemplifies their steadfast commitment to substance-abuse prevention by reaching out to parents and helping them protect their kids. MetLife Foundation is making a significant contribution to promoting healthy lives and drug-free living for families across the country."

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SOURCE The Partnership for a Drug-Free America
Copyright©2007 PR Newswire.
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