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MetLife Foundation Awards $815,000 to Alzheimer's Association for Hispanic Outreach and Safety Initiatives
Date:4/3/2008

CHICAGO, April 3, 2008 /PRNewswire-USNewswire/ -- Recognizing the escalating number of Alzheimer's cases in the U.S., MetLife Foundation has awarded two grants to the Alzheimer's Association, totaling $815,000, to support educational outreach to the Hispanic community and training for emergency responders who encounter those with Alzheimer's and dementia in their work. MetLife Foundation is a longtime funder of research, advocacy and programming around Alzheimer's disease and has been providing grant support to the Alzheimer's Association for more than two decades.

The Hispanic outreach grant of $400,000 will continue to fund efforts previously supported by MetLife Foundation. The grant will fund an extensive media and outreach campaign to the Hispanic population that will include radio and Internet messaging. Further, it will include the introduction of a new Family Caregiver Resource Kit using existing Spanish-language educational materials that raise awareness about the disease. The general public will be able to order the kit online and by phone through a toll-free, bilingual line.

Research suggests that Hispanics are at greater risk for Alzheimer's disease along with other health problems now linked to Alzheimer's, including diabetes, heart and vascular disease. With the Hispanic population growing at a 3.4 percent rate, the highest rate of any minority group, the incidence of Alzheimer's disease in this population is projected to increase by 600 percent by 2050.

MetLife Foundation's award of $415,000 for the Emergency Responders Outreach Initiative will support the development of a national training program for emergency responders, including law enforcement officers, firefighters, emergency medical technicians (EMTs), and others. Funds will be used by the Alzheimer's Association to update and enhance existing training resources, including a DVD, a program curriculum, tip cards and other materials for first responders.

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SOURCE Alzheimer's Association
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