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Messages of hope work better in motivating black patients to seek early screening for cancer
Date:11/12/2008

es in the lowest.

The study suggests that, rather than prompting preventive action, emphasizing health care disparities may reinforce negative views about the medical community and serve to discourage African-Americans from being screened.

"When we create public health messages, we need to think about the audience and who will benefit," Nicholson said. "The same approach will not work for everyone. For some, the disparities will be motivating. In this case, the people who most needed the screenings were those who didn't accept the messages.

"The good news is that people who received positive messages, even those with high levels of mistrust for the medical community, expressed a willingness to be screened," Nicholson said. "Positive messages may help overcome mistrust of the medical system."

The findings were published in the November issue of Cancer, Epidemiology, Biomarkers, & Prevention.


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Contact: Carrie Bebermeyer
bebermcl@slu.edu
314-977-8015
Saint Louis University
Source:Eurekalert

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