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Message to Los Angeles Residents: Forgo Fad Dieting and Join the Campaign for Healthy Weight
Date:9/24/2008

Campaign to Visit Los Angeles to Rally Residents to Eat Right, Move More

and Milk Their Diets

LOS ANGELES, Sept. 24 /PRNewswire/ -- The last decade can be defined by the ups and downs of different fad diets -- which seem to go in and out of fashion like shoulder pads and hemlines. Yet, long-term success has been slim. Two out of three Americans -- including 55% of Los Angeles residents -- remain overweight or obese.

A new campaign crossing the country, the Campaign for Healthy Weight, is rallying Americans behind the healthy weight cause, not just the political candidates, and urging people to think more about their "health" instead of simply a number on the scale. Studies indicate that small, specific changes in physical activity and calorie intake can make a big difference. And, people who maintain a healthy weight are less likely to be at risk for weight-related health conditions, such as heart disease. The Campaign will make its stop in Los Angeles on September 27th, to urge local residents to change their "diet" mindset and elect a new attitude.

"Health management is really starting to become a bigger part of weight management," said Laura Clemons, MilkPEP representative, "The key is to make small, sustainable changes that can last a lifetime. Drinking lowfat or fat free milk as a part of a healthy daily eating plan and walking more every day are two easy adjustments that can go a long way in supporting a healthy weight."

Weighing in on the American Diet

A new report called "Weighing in on the American Diet," found that the number of adults who say they are on a diet has steadily decreased over the past decade. The study, conducted by The NPD Group in collaboration with the Milk Processor Education Program, found the majority of Americans say they are on a diet for their health and their weight; 68 percent say "feeling healthier" is why they're dieting.

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SOURCE The Milk Processor Education Program
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