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Message to Idaho Residents: Forgo Fad Dieting and Join the Campaign for Healthy Weight
Date:5/29/2008

Campaign to Visit Boise to Rally Residents to Eat Right, Move More and Milk

Their Diets

BOISE, Idaho, May 29 /PRNewswire/ -- The last decade can be defined by the ups and downs of different fad diets -- which seem to go in and out of fashion like shoulder pads and hemlines. Yet, long-term success has been slim. Two out of three Americans -- including 51 percent of Boise residents -- remain overweight or obese.

A new campaign crossing the country, the Campaign for Healthy Weight, is rallying Americans behind the healthy weight cause and urging people to think more about their "health" instead of simply a number on the scale. Studies indicate that small, specific changes in physical activity and calorie intake can make a big difference. And, people who maintain a healthy weight are less likely to be at risk for weight-related health conditions, such as heart disease. The Campaign will make its stop in Boise on May 31, 2008, to urge local residents to change their "diet" mindset and elect a new attitude.

Weighing in on the American Diet

A new report called Weighing in on the American Diet found that the number of adults who say they are on a diet has steadily decreased over the past decade. The study, conducted by The NPD Group in collaboration with the Milk Processor Education Program, found the majority of Americans say they are on a diet for their health and their weight; 68 percent say "feeling healthier" is why they're dieting.

People who are watching their weight, however, are making less than optimal beverage choices. Coffee, soft drinks, teas and juices are most likely filling their glasses and cups, with milk being the fifth most frequently consumed beverage -- only 14 percent of all beverage occasions. The report found that adult dieters who made drinking lowfat or fat free milk a daily habit were more likely to have a healthier body mass index (BMI), a better quality diet and were less l
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SOURCE Milk Processor Education Program
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