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Meredith Expands Integrated Marketing Capabilities by Acquiring Top Healthcare Marketing Communications Firm
Date:6/5/2008

tting-edge programs for a diverse range of healthcare sales, medical professionals and patients -- further enriches our diverse assets and client offerings," said Meredith President and CEO Stephen M. Lacy. "Additionally, we are now in a position to offer Big's clients Meredith's full array of content expertise, digital assets and marketing services."

Founded in 1994, Big Communications has been recognized for creative work and client solutions. With over 100 employees, Big Communications has received numerous honors for innovative work and performance including the Inc. 500 Fastest Growing Privately Held Companies in the U.S., and the Promo 100 Fastest Growing Promotional Marketing Companies. It will continue to be based in Detroit.

"We believe there is an incredible synergy between Meredith Integrated Marketing and our company in how we approach and deliver client-based solutions across media channels," said Big Communications founder and CEO Lisa Stern. "Together, we can create unprecedented and innovative solutions that build brands, increase ROI, and improve healthcare outcomes."

Terms were not disclosed. The acquisition will be accretive to earnings, and will not have a material effect on Meredith's financial performance in fiscal 2008 or fiscal 2009.

The acquisition of Big Communications is the latest in a number of recent strategic investments Meredith has made that have helped the company broaden its audiences; enhance its online and video content creation expertise; expand its distribution platforms; and increase its sales and marketing capabilities. These have included the creation of digital and video content libraries; significant enhancement of online activities; acquisition of leading-edge interactive marketing firms; expansion of Hispanic market activities; and the creation of Meredith Video Solutions.

Business Update/Special Charge

Since Meredith last provided a business update on April 23, 2008, fiscal 2008
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SOURCE Meredith Corporation
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