Meredith Expands Integrated Marketing Capabilities by Acquiring Top Healthcare Marketing Communica...( Company also provides business update...),Health
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Meredith Expands Integrated Marketing Capabilities by Acquiring Top Healthcare Marketing Communications Firm
Date:6/5/2008
Company also provides business update, including fourth-quarter fiscal 2008
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DES MOINES, Iowa, June 5 /PRNewswire-FirstCall/ -- Meredith Corporation (NYSE: MDP), one of America's leading media and marketing companies, announced today it has acquired Big Communications, a leading healthcare marketing communications firm. Additionally, the company provided a business update, and announced it will take an approximate $16 million after-tax special charge in the fourth quarter of fiscal 2008 related primarily to a repositioning of its book operations and selected reductions in force.
Big Communications
The acquisition of Big Communications further enhances the depth and breadth of Meredith Integrated Marketing, the company's business unit that provides leading companies with custom online and offline marketing services. It also provides Meredith with another entry point to the health category, an area the company has targeted for strategic expansion.
Big Communications develops custom healthcare communications for over 20 of the world's leading pharmaceutical, biotech and managed care companies. Its innovative marketing and communications programs are delivered via a variety of channels that include print, digital and mobile, and are aimed at pharmaceutical sales forces, caregivers, medical professionals and patients.
Big Communications will operate as a division of Meredith Integrated Marketing, whose stable of leading edge customer relationship management providers includes O'Grady Meyers, Genex, New Media Strategies and Directive.
"Big Communications' innovative and creative solutions in healthcare
marketing communications -- along with its ability to provide cu
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| SOURCE Meredith Corporation Copyright©2008 PR Newswire. All rights reserved |
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