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Mentice, Inc. Expands Its North American Sales and Clinical Presence With the Hiring of Jeff Sirek as Director of Educational Sales-East and Sue Landsman as Clinical Applications Manager for the Americas.
Date:4/25/2008

EVANSTON, Ill., April 25 /PRNewswire/ -- Mentice, Inc., (a wholly owned subsidiary of Mentice AB), a leading supplier of virtual reality based training applications within the field of medicine, has recently appointed Jeff Sirek Director of Educational Sales-East and Sue Landsman as Clinical Applications Manager for the Americas.

Jeff Sirek joins Mentice after five top performing and highly successful years with GE Healthcare in its Cardiovascular Ultrasound Division as Regional Sales Manager for the Northeastern US. Prior to his experience at GE Healthcare, Mr. Sirek was Vice-President of North American Sales at Color Kinetics, Inc. where he was responsible for building the sales team and driving exponential revenue growth, which ultimately led to its acquisition by Philips. Mr. Sirek held previous sales roles at Adac Laboratories, Sopha Medical Systems and Pfizer, Inc.

Mr. Sirek will be tasked with driving the educational/hospital market for medical simulation for the eastern half of the US.

Sue Landsman brings to Mentice a wealth of experience in a broad range of endovascular areas after spending many successful years in a variety of clinical and sales management roles with the following companies: Boston Scientific Corp., Heart Technology, Inc., St. Jude Medical, Johnson & Johnson, Jomed, Inc. and Volcano Corporation.

Ms. Landsman will lead the development and implementation of clinical programs designed to drive the continued acceptance and usage of medical simulation systems within the educational/hospital and industry markets.

"The hiring of Mr. Sirek and Ms. Landsman illustrates Mentice's commitment to the North American market for medical simulation. Mentice has recently redirected its efforts to provide consultancy services to teaching institutions and its industry clients in concert with the successful implementation of its many simulation products. Mr. Sirek and Ms. Landsman will play a vital role in this strateg
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SOURCE Mentice, Inc.
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