Navigation Links
Mens Luxury Skincare Market Grows
Date:4/16/2008

Zirh Platnium, the next generation of high-tech, high-power men's skincare

launches this month exclusively at Barney's

NEW YORK, April 16 /PRNewswire/ -- The luxury skincare market conventionally guided by women's desires and proliferated with thousands of products to meet their needs, now gives men some due attention. Leading the trend of high-end men's brands, ZIRH, the renowned men's skincare line, steps it up with the introduction of Zirh Platnium, an ultra-luxe line developed specifcally for the discerning male.

Zirh, advances men's skincare with the introduction of Zirh Platinum, an exclusive range of eight meticulously constructed formulas that merge cosmeceutical science with the best in botanicals. Zirh Platinum employs a multi-active system powered with advanced peptides that have reparative benefits to firm skin and nano-technology (liposomes) to treat moisture loss and aging by restoring skin's natural barrier function.

"It is the perfect hybrid of technological advancement and the power of plant-derived ingredients," states Brian Robinson, President, Zirh Holdings LLC. "Zirh Platinum was designed to be the pinnacle of men's skincare. As a leader in the [men's skincare] category we saw an opportunity for an ultra luxe, technologically advanced line for men who are highly selective and discerning about their skincare and we developed Zirh Platinum as the ultimate collection to meet their needs." Robinson, who purchased the brand from Shiseido Cosmetics last August, has ambitious plans for Zirh Platinum, that include an exclusive U.S. roll out with Barney's New York. "We deliberately targeted the best retailers in their respective markets with this line," he says.

"We have had a longstanding relationship with the Zirh brand and think that Platinum offers a great opportunity for us and our customers who are looking for strong, performance products," says Bettina O' Neill, Vice President, Divisional Merchandise Manager for Cosmetics & Fragrances, Barneys New York. "Brian Robinson and his team have done an impressive job of combining innovation in formulation with a strong design concept. We believe that it will be well received by our customers and that the brand has a lot of potential. We are excited to be launching the line exclusively in Spring 2008."

Formulated with a combination of naturally derived ingredients and bio- actives specifically geared toward the needs of men's skin, Zirh Platinum is the first line to harness the power of the Kalahari Watermelon, sourced from the Kalahari Desert in Africa. Exhibiting self-protective qualities, including a high tolerance for drought, to prevent itself from becoming extinct, the extract from this watermelon has shown to have exceptional protective and moisturizing benefits.

Zirh Platinum's 8 SKU lineup is priced at $65-$145. In addition to launching at all Barney's New York locations in the U.S. this April (as well as Zirh.com), an extensive international roll out is planned, starting with Holt Renfrew in Canada and Liberty of London in the U.K.

About Zirh

Zirh was founded in 1995 and currently has distribution in 68 international markets. In the United States, Zirh is the number three brand within NPD rankings of men's skin care at the prestige level. In August 2007, former president and owner Brian Robinson acquired the brand from Shiseido Cosmetics who had originally purchased the brand in early 2000. For more information please visit http://www.zirh.com.


'/>"/>
SOURCE Zirh
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Breast Cancer Survivors Treated to a Day of Luxury for Breast Cancer Awareness Month
2. Details of Oregon Wine Regions First Luxury Inn, Spa Revealed at Groundbreaking Ceremony
3. Bragada(R) Luxury Mattress, Inc. Upgrades Luxury and Ultra Luxury Collections
4. The Leading Hotels of the World Recreates Film Fantasy in Uber-Luxury Trip: Around The World in 80 Ways
5. London Luxury Receives Asthma & Allergy Friendly(TM) Certification for Several of Its Bedding Products
6. London Luxury LLC Announces Exclusive Partnership with Cupron, Inc., to Develop Innovative Copper-Infused Bed and Bath Products
7. The Massage Spot Announces Opening of Manhattan Beach Location; Seeks Investors for Growth of Affordable Luxury Mini Day Spa Concept
8. Lab Series(R) Skincare For Men Spa Indulges the 2007 Primetime Emmy(R) Nominees at the Sofitel(R) Los Angeles
9. Davi Skincare Worldwide Press Highlights for September, October and November 2007
10. Prominent Cosmetic Dermatologist and Author Joins MySkinCareConnection.com
11. Leading Cosmetic Dermatologist, Peter G. Ballas II MD, Retains Kay Renz Public Relations to Promote his Practice and New Skincare Line
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... "With 30 ... their specific project," said Christina Austin - CEO of Pixel Film Studios. , ... and all within Final Cut Pro X . Simply select a ProHand generator ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of Health and ... their exemplary accomplishments in worksite health promotion. , The Wellness at Work Awards took ... the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses to receive ...
(Date:6/24/2016)... Michigan (PRWEB) , ... June 24, 2016 , ... June ... about the dangers associated with chronic pain and the benefits of holistic treatments, ... individuals who are suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) is ...
(Date:6/24/2016)... Francisco, CA (PRWEB) , ... June 24, 2016 ... ... CitiDent, is now offering micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has extensive ... self-ligating Damon brackets , AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... the Clinical Decision Making in Emergency Medicine conference in Ponte Vedra Beach, FL. ... articles published in Emergency Medicine Practice and Pediatric Emergency Medicine Practice. ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... 24, 2016  Collagen Matrix, Inc., ("Collagen Matrix") ... manufacturing of collagen and mineral based medical devices ... Bill Messer has joined the company ... leverage the growing portfolio of oral surgery, neurosurgery, ... Bill joins the Collagen Matrix executive team as ...
(Date:6/24/2016)... 2016 Dublin ... addition of the " Global Markets for Spectroscopy ... This report focuses on the ... review, including its applications in various applications. The report ... includes three main industries: pharmaceutical and biotechnology, food and ...
(Date:6/24/2016)... 24, 2016 Dehaier Medical Systems Ltd. (NASDAQ: ... develops, markets and sells medical devices and wearable sleep ... a strategic cooperation agreement with Hongyuan Supply Chain Management ... on June 20, 2016, to develop Dehaier,s new Internet ... agreement, Dehaier will leverage Hongyuan Supply Chain,s sales platform ...
Breaking Medicine Technology: